Ybrant Tech in $5-million pact with US firm

Hyderabad-based Ybrant Technologies (India) Limited, an outsourced emarketing solutions provider, has entered into a $5-million joint venture agreement with Hula Direct, a US-based emarketing and technology company.

The agreement is for five years, and the US company will use Ybrant's email marketing tools during this period.

Speaking on the occasion, Suresh Reddy, founder and chairman of Ybrant Technologies, said that emarketing was the fastest and the most profitable sector of the online business and their scalable and exclusive technologies placed the company in an advantageous position.

At present, the company has a 140-clientele base, and is armed with 15 technology platforms. It has 150 employees. "We have solutions where, for example, a single commercial email message can be sent to 10-100 million people within 10 minutes," he said.

Brad Cohen, managing director of Hula Direct, said that Ybrant's tools and products would help derive efficiencies and effectiveness in implementing emarketing strategies for their clients.