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  • 23-Aug-2010 | Byravee Iyer

    Appliances redux

    Godrej is storming the consumer electronics and appliances market with new products designed to meet the unique needs of Indian consumers.

  • 16-Aug-2010 | Byravee Iyer

    When kids shop

    Children are increasingly influencing their parent’s buying decisions.

  • 09-Aug-2010 | Byravee Iyer

    Well begun is half done

    Cadbury’s ‘Kuch meetha ho jaaye’ (Let’s save something sweet) positioning for its Dairy Milk chocolate has just got a fresh lease of life. Over the last 60 years, India’s largest confectioner has tried to cover every ...

  • 26-Jul-2010 | Byravee Iyer

    Logan's new slogan

    The Logan, Mahindra & Mahindra’s sedan, hadn’t really set the tarmac on fire. It was left far behind in the sweepstakes by rivals like the Maruti Suzuki Swift DZire, Ford Fiesta and Hyundai Accent. It had started as a venture between ...

  • 19-Jul-2010 | Byravee Iyer

    Cash on delivery

    What happens when you are selling more than one book per minute, making you the largest online bookstore in the country? If you are, you expand by offering new services like cash-on-delivery.

  • 12-Jul-2010 | Byravee Iyer

    Comfort factor

    Hindustan Unilever has rolled out a fabric conditioner after almost four years of test-marketing.

  • 12-Jul-2010 | Byravee Iyer

    Mastercard: No escape

    Mastercard has pulled off a casting coup of sorts. The global credit-card payments company has roped in cricketers Sachin Tendulkar, Harbhajan Singh and Zaheer Khan for its latest campaign on the theme of ‘Escape’.

  • 05-Jul-2010 | Byravee Iyer

    Perfetti Van Melle: Gum power

    Perfetti Van Melle has gone national with its Chlormint brand of chewing gum. Chlormint was first launched in 1997 in its green candy version; soon thereafter a gum variant was launched. But sales took off only in the East. Perfetti then brought in ...

  • 28-Jun-2010 | Byravee Iyer

    Slower trade, smaller packs

    Consumers have reduced their purchase basket and are clamouring for discounts. It’s not a seller’s market, finds out an IMRB retail trade confidence survey.

  • 28-Jun-2010 | Byravee Iyer

    The fairness formula

    ITC has expanded its personal care brand, Vivel. It has added to its kitty a new fairness cream called Vivel Active Fair. The brand thus straddles soaps, shampoos and now creams.

  • 21-Jun-2010 | Byravee Iyer

    Compact cleaner

    FMCG giant Hindustan Unilever has launched Pureit Compact, a new product in its Pureit range of water purifiers. With this, Hindustan Unilever claims it straddles the entire consumer segment. It has in its portfolio Pureit Classic which is priced at ...

  • 21-Jun-2010 | Byravee Iyer

    German designs

    Volkswagen recently announced the launch of its high-end luxury car, the Phaeton, in India. Named after the son of Phoebus, the Greek Sun God, it was unveiled at the Geneva Motor Show in 2002, and it hit the market in 2003. But the sales fell short ...

  • 14-Jun-2010 | Byravee Iyer

    Mercedes-Benz: Making inroads

    Mercedes-Benz is set to enter the city bus market in India. Although the time frame hasn’t been determined, executives at the company are pushing full throttle. The company made its bus debut in September 2008 when it launched the two-axle ...

  • 10-Jun-2010 | Byravee Iyer

    SIL: Second coming

    The new owners, who relaunched the brand last month, faces a tough task.

  • 07-Jun-2010 | Byravee Iyer

    Social media altering role of brand managers

    Dan Okpara had an urgent question for Coca Cola. He had consumed some Coca Cola but was keen to know the sugar content level in the beverage. He requested the company for an honest answer. Less than 45 minutes later, Coca Cola responded with the ...

  • 07-Jun-2010 | Byravee Iyer

    INQ Mobile: INQ's deal

    INQ Mobile, the subsidiary of Hutchison Whampoa, has readied its first advertising campaign in India. INQ entered the Indian market in March 2010 with its social networking phones, INQ Chat 3G and INQ Mini 3G. The television campaign which broke on ...

  • 31-May-2010 | Byravee Iyer

    Pepsodent fights on

    Set inside a bathroom, the ad opens when a young boy asks his father, played by superstar Shah Rukh Khan, why he has to brush his teeth everyday. The father slips into a character, puts on a gruff voice and explains to his son that if he ...

  • 31-May-2010 | Byravee Iyer

    Time to Zoop

    Titan has re-entered the children’s watch segment.

  • 24-May-2010 | Byravee Iyer

    Quest to connect

    Reliance Communications tries to rope in more users for its wireless internet offering through a campaign focused on the youth.

  • 10-May-2010 | Byravee Iyer

    Idiots rule

    ‘Idiots is short for I do it on my own terms and the marketing revolved around this philosophy.

  • 03-May-2010 | Byravee Iyer

    Philips: Tube talk

    Philips has inked a five-year deal with Videocon Industries to market its televisions in India. According to the deal, Videocon will make the TVs according to the specifications and standards of Philips. On the financial side, Philips will get a ...

  • 03-May-2010 | Byravee Iyer

    Summer mischief

    Cute is out and naughty is in. Just ask Rasna. The company, which for years relied on innocence to sell, has now repositioned itself as a bolder and naughtier option. In line with that, the company has changed its ‘I love you Rasna’ ...

  • 03-May-2010 | Byravee Iyer

    Will Glucovita shake up Rasna?

    Piruz Khambatta is dismissive about competition. The Chairman and Managing Director of Rasna, which has a whopping 97 per cent market share in the concentrated juice market, says his only competition is water, and nothing else.

  • 26-Apr-2010 | Byravee Iyer

    Reebok: Fitness first

    In October 2009, Reebok launched its EasyTone footwear for women, a shoe meant to increase muscle activation with miniature balance balls underneath the sole.

  • 19-Apr-2010 | Byravee Iyer

    Indonesian takeover to propel Godrej as No. 2 in Asia

    The Rs 10,000-crore Godrej is all set to become the number two player in household insecticides in Asia (excluding Japan), with Godrej Consumer Products’ recent acquisition of Indonesia’s Megasari Makmur.