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Prasoon Joshi: Hitting the right notes

The poet-adman has been elevated to the position of Asia-Pacific head at McCann Worldgroup

Marico reorganising business, aims to double turnover in four years

Rejig meant to drive synergies across markets and push organic growth

Cities back on the radar of FMCG companies

As rural growth tapers, companies shift attention back to urban areas

How special is the offer?

Banks, builders and white goods manufactures are dangling the discount carrot this festive season. Choose attractive invitations with care

Neighbourhood stores drive super-premium FMCG product sales

Cola king Chauhan eyes energy drinks with Urzza

The non-caffeine energy drink will be launched on Sept 15 across the country in 250-ml cans and 300-ml PET bottles, priced at Rs 50 each

E-tail bug bites consumer durables firms

While e-commerce operations for these firms are small at the moment, it is slated to grow in the next 3 to 4 years

Next phase of Jan Dhan ad campaign in a month

R K Swamy BBDO would look at a second burst involving TV, print and digital media soon as the govt ramped up numbers under the scheme

Soapmakers could cut prices as inputs get cheaper

Soap manufacturers Hindustan Unilever (HUL) and Godrej Consumer (GCPL) did not indicate their course of action

Ganapati with a six-pack, a first for brand association

First time brand association during Ganesh Chathurthi extended beyond the traditional banners and hoardings at pandals to theme-based advertising

Godrej workforce set to get younger

The blueprint involves betting on internal talent, strengthening the group's leadership pipeline, driving performance-linked incentives

Wild Stone steps into Fogg's domain with no-gas variant

A previous variant of Wild Stone. With its new launch, Mcnroe will battle HUL Axe Signature and Vini Fogg

Cadbury Glow to make India debut

Godrej steps into hair care with B:Blunt

The launch marks a shift for Godrej Consumer from hair colour into hair care

Crossed fingers at consumer durables firms

Anticipation of weak sales this festive season due to deficient monsoon, especially outside big cities

MNCs like their senior Indian managers

Mondelez to increase its investment in biscuits

To introduce more brands from global portfolio

Makeover for Horlicks, again

This is the third time in four years that the country's largest milk food drink is being relaunched

Govt has to take immediate steps to rectify Brand India: Martin Sorrell

Interview with CEO, WPP

GSK fortifies its OTC play

The UK-based pharma major is revamping a legacy brand, Ostocalcium, to bet bigger on over-the-counter consumer products, its second-largest portfolio