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TV imports to drop 10%

Currently, 25 per cent of LED and LCD TVs are imported as CBUs from abroad

E-commerce ad spends to beat HUL's in a year

At Rs 1,000 cr already, e-commerce players together spend half of what the country's largest advertiser Hindustan Unilever does

Manu Anand promoted in top-deck reshuffle at Mondelez International

Chandramouli Venkatesan will be new MD of Mondelez India

Himalayan climbs up the price ladder

NourishCo, the Tata-PepsiCo JV, extends the brand to sparkling water to take on foreign brands with price edge

HUL and some other FMCG firms weather slowdown

While HUL posts 6% volume growth, Dabur and Asian Paints bucked slowdown trend with 8.3% and 11-12% growth respectively in Q1

At Leo Burnett, the young don't waste their youth

Playwright G B Shaw may have been right, but at this ad agency, a young top management is lining up crack teams and new-age managers to stay in shape

FMCG shares rally as sentiment picks up

BSE FMCG Index near all-time high as monsoon revival, favourable Budget announcements spur growth

Localised ads market gets its shooting STAR

Major broadcaster, STAR India, is eagerly presenting its service of localised channel feeds to advertisers and agencies. Brand-owners say these need to be tested

Malaysia Airlines: Miles to go for salvaging brand

After two disasters in a span of five months, the airline has the uphill task of redeeming itself, reversing the slide in its financials as well

Brands back to feature phones

Targeting users of feature phones, brands are choosing the very Indian habit of missed calls over Western tools, for their mobile phone campaigns

Fourth wave of handset ads

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

Cadbury share buyback row far from over

Minority shareholders to appeal against Bombay HC order fixing Rs 2,014.50 a share for buyback

Salon-ready pitch makes Tresemme a Rs 100-crore brand

HUL's haircare brand has grown in a crowded market and helped its premiumisation agenda

Emami steps on the gas

Its latest acquisition shows how the mid-tier FMCG firm is eyeing the big league, populated by MNCs

Nestle-Keurig pact could set Tata Global on US acquisition trail

The American market is a critical one for the beverage arm of the Tata Group and the company is not likely to cede ground easily to rivals, analysts say

More than one-third of ad spends misses target

India is on the higher end of ineffective ad-spends count, says Nielsen. The global average is between 15 and 30 per cent. Media fragmentation is a cause

Mixed bag for consumer goods companies

Strong growth revival some way off as consumer sentiment remains weak, say analysts

HUL takes on Colgate with new whitening toothpaste

Close-up Diamond Attraction claims effect after single brush

Now, a machine that produces water out of thin air

Eureka Forbes is test-marketing a product which, when commercially rolled out, will be the first air-water generator in India

HUL bets on high-margin products to boost sales

Packaged food, skincare and male grooming products main focus areas