Lenskart debuts Meller in India as it ramps up premium eyewear push

Launch of the Barcelona-born label strengthens the company's house-of-brands strategy amid rising demand for fashion-forward eyewear

Lenskart has debuted Meller sunglasses in India, a move that extends the company’s premium eyewear offering following its acquisition of the Barcelona-based brand earlier this year. The launch highlights Lenskart’s broader strategy to position itself as the leading global platform for next-generation eyewear, further consolidating its foothold in the fast-growing fashion eyewear segment.

 

Founded in Barcelona, Meller has emerged as one of Europe’s fastest-growing D2C sunglasses brands, backed by a Gen Z and millennial fan base across Europe and the US. In FY25, the Meller brand within Stellio Ventures, S.L., reported revenue of ₹2,720 million, with EBITDA of ₹443 million, translating to EBITDA margins of 16.3 per cent, and profit before tax of ₹432 million, representing 15.9 per cent margins.

 

 

“We’re building a house of brands designed for consumers whose tastes are more global than ever. Meller,” said Peyush Bansal, co-founder and CEO, Lenskart.

 

In the first phase, Meller sunglasses will be rolled out to about 500 Lenskart stores selected using GeoIQ intelligence for their fashion-forward customers and high sunglasses-buying potential.

 

“Partnering with Lenskart gives us the platform to take our vision to a global scale. India is a key milestone in that journey,” said Marco Grandi Blanch, co-CEO of Meller.

 

The introduction of Meller builds on the growing global success of John Jacobs, Lenskart’s homegrown premium lifestyle eyewear collection, and Owndays, a Japanese optical brand that joined the Lenskart family through its strategic acquisition. Together, Meller, John Jacobs, Le Petit Lunetier and Owndays anchor Lenskart’s long-term strategy of creating a powerful global house of brands designed for consumers.