Gen Z

Gen Z seeks 3.4 office days; Millennials settle for 3.2-3.3, says Savills

A global Savills survey finds younger workers want reliable Wi-Fi, public transport links and wellness facilities near offices, even as 46% report commutes of at least 41 minutes.

Germany protests: Shops looted in Frankfurt as Gen Z rallies turn violent

Thousands demonstrated across Germany against rising living costs, cuts to public services and military service, before violence erupted in Frankfurt, Berlin, Cologne and Hamburg

Herd mentality, FOMO among biggest risks for Gen Z investors: Experts

Herd mentality, fear of missing out (FOMO), and the pursuit of quick returns are among the biggest risks facing Gen Z investors, financial experts said at the Business Standard BFSI Insight Summit

GenZ's lifestyle spends more risky than market volatility: Sakchi Jain

At the Business Standard Smart Investor Arena, Sakchi Jain warned that Gen Z's rising reliance on credit and lifestyle spending poses a bigger threat to SIP discipline than market volatility

How Gen Z is rethinking money, credit and investing

Credit is increasingly becoming the first financial product that young Indians encounter, even before savings accounts or systematic investment plans (SIPs), according to Sakchi Jain

Gen Z's SIP competitor is lifestyle: Sakchi Jain on growing credit culture

CA and content creator Sakchi Jain talks about Gen Z's growing challenges of balancing lifestyle spending with investing

Gen Z & Money: Is India’s Youngest Investor Redefining Wealth Creation?

Herd mentality, fear of missing out (FOMO), and the pursuit of quick returns are among the biggest risks facing Gen Z investors, financial experts said at the Business Standard BFSI Insight Summit 26

Herd mentality, FOMO among biggest risks for GenZ investors: Experts

The current market drawdown has challenged investors' faith in long-term equity investing, especially those who have entered the markets in the last two years.

Best of Opinion: Global prosperity can no longer be taken for granted

Today's columns examine India's growing cyber risks, uncertainty over Nitish Kumar's political succession, the strategic value of Reliance's Jamnagar refinery and the changing language of Gen Z.

From tathastu to delulu

From Sanskritised Hindi to Gen Z slang, India's language is shifting from formal expressions of authority to relatable words shaped by social media, memes and emotions.

Gen Z drives growth in India's online beauty market: Myntra report

Gen Z shoppers are spending more on beauty, embracing premium minis and driving demand beyond metros, while sunscreen and K-Beauty searches surge, according to a Myntra report

GenZ driving Amazon's fashion & beauty sales: Senior exec Nikhil Sinha

Gen Z shoppers drive Amazon's festive growth as premium brands double their sales share to 20%, while non-metro markets account for over half of fashion and beauty orders

GenZ deserves better than 'undeclared Emer-GenZ': Tharoor slams govt action

Hitting out at the Modi government, Congress leader Shashi Tharoor on Saturday claimed that Delhi is witnessing a "war-like deployment", and said "our GenZ deserves better than an undeclared Emer-GenZ". He said the government should provide answers, not lathis; expression, not repression. Tharoor, who was in Berlin this week, said he returned to the national capital after 2 am and has rarely seen anything like what Delhi is witnessing now. "Checkpoints every few hundred metres, concrete barriers and spike strips laid across our roads, a "war-like" deployment of 22,000 police and paramilitary across the city, 250 trains cancelled and 45 metro stations closed, and reports of young people being detained from their own homes and the streets in and around Delhi -- all to prevent citizens from peacefully raising questions about the integrity of our elections," he said on X. "Most regressive (as well as repressive) is the suspension of the internet in the heart of the national capital," t

Gen Z considers India-Israel defence ties above US, France: Survey

A pan-Indian survey of Gen Z highlighted a "perceptible recalibration in generational awareness" among the youth who consider Israel to be among the top five nations in diplomatic ties and among the top three in defence cooperation, ahead of traditional allies such as the US and France, the India Israel Centre said. Recent cultural narratives, pop culture touchpoints and podcasts have begun bringing to light Israel's critical role in delivering emergency laser-guided munitions and surveillance support to Indian armed forces, rapidly changing perceptions of who India's time-tested allies are, according to a statement by the India Israel Centre. As per the survey, 52 per cent of respondents aged 18-29 believed India-Israel defence ties to be robust, placing Israel third alongside other countries, including Russia. France was slightly behind with 51 per cent and the US at 46 per cent. The survey also found that 41 per cent of respondents placed Israel among India's key diplomatic ...

Gen Z, Gen Alpha generations must put nation first: FM Sitharaman

Calling upon the "Gen Z" and "Gen Alpha" generations to assume leadership and shoulder responsibility, Union minister Nirmala Sitharaman on Tuesday urged young graduates to put the nation first and ask what they can contribute to the country rather than asking what the country has done for them. Addressing the 36th convocation ceremony of Dr M G R Educational & Research Institute here, the finance minister said the country was ready to listen to the aspirations of the youth, but implored them to step forward with a deep sense of responsibility and civic duty. "Whether you call yourselves Gen Z or Gen Alpha, we are all ready to listen to what you have to say. But you must reflect on what is happening around you, what your role is, and what can be achieved for the country through you," Sitharaman said, invoking the famous ethos of asking what one can do for one's country. She exhorted the passing-out students to assume leadership in their respective spheres and never compromise on .

Frugality, climate and K-pop: The new cultural economics of Gen Z

Gen Z and Gen Alpha are reshaping India's consumption culture around Jap-Kor influences, minimalism and frugality, posing a new challenge for brands

Gen Z missing career opportunities due to fear of being judged: Report

Fear of being judged holds back the majority of Gen Z professionals from connecting or networking with people who could help them in their careers, a report said on Wednesday. India's Gen Z professionals have grown up constantly connected online, but 83 per cent hesitate to interact or network with the people who could help them in their careers, according to a report by LinkedIn. Fear of being judged (44 per cent), concerns about bothering others (39 per cent), and worries about sounding inauthentic (37 per cent) are preventing Gen Z from seeking valuable advice, making connections, and accessing new opportunities, added the report. The LinkedIn report is based on a survey conducted by Censuswide among 18,050 respondents who work full time and part time (18-80 years) between July 20 and August 11, 2026, in countries, including India, the UK, the US, France, Germany, Italy, Netherlands, Singapore, Australia, Brazil, UAE and KSA (Kingdom of Saudi Arabia). The report revealed that ev

82% of India's Gen Z use AI tools weekly to learn new skills: Emeritus

Emeritus report finds 60 per cent of Gen Z respondents feel burned out by upskilling pressure, while interest in traditional study-abroad pathways is declining

74% Gen Z Indians prefer work-life balance over leadership titles: Report

Seventy-four per cent of Gen Z Indians prioritise work-life balance over formal leadership titles, while at least 65 per cent believe a successful career does not require becoming an executive leader, according to a new report. The report, titled "India's Gen Z Outlook 2026: Recalculating Education, Ambition, and Success; The No Cap Generation", has been published by global education company Emeritus. It is based on a survey of 1,010 respondents aged 15-28 across three life stages -- pre-college, transitioning and early career -- in major Indian metros. The report examines how young Indians are reassessing traditional pathways in higher education, skills and careers amid visa uncertainty, rising overseas costs and the rise of AI. "A generation that has watched layoffs unfold in real time on their feeds, and seen visa uncertainty reshape plans has drawn a rational conclusion -- the traditional career ladder is not a safe structure to climb. Seventy-four per cent prioritise work-life