Gen Z

Airbnb targets India's Gen Z, millennials to drive growth: Co-founder

Online accommodation hosting platform Airbnb is tapping into the huge population of millennials and Gen Z in India to drive its growth, according to its Co-Founder and Chief Strategy Officer Nathan Blecharczyk. The company, which has introduced Airbnb Services and Airbnb Experiences along with an all-new app, is bullish that its experiences feature, which allows travellers to explore a city with local guides, will offer good growth opportunities in the Indian market, Blecharczyk told PTI. "India is an incredibly important market for Airbnb...to state the obvious, the largest (population-wise) country in the world, and largest population of young people, specifically millennials and Gen Z, that's the target audience for Airbnb," he said when asked how it is looking at the Indian market. These young people, who want to experience the world, have a spirit of adventure and love the opportunity to stay in a home and have a unique experience, and to be able to bring friends with them, ...

Young Americans losing trust in US institutions as political divide grows

Political polirisation, questioning media credibility, together with economic anxieties are fuelling distrust in US institutions

Most Gen Z voters in Delhi aware of candidates, rely on social media: Study

Most GenZ voters in Delhi are aware of candidates in their constituencies, and women safety, unemployment and pollution are the main pressing issues for them, a study has found. Around 74 per cent of respondents believe that freebies matter and influence votes around the elections, according to the study that was conducted to find how Delhi's youth engages with democracy. "Seven in 10 GenZers turn up to vote consistently, with 71 per cent having participated in past elections. 88 per cent are aware of the candidates from their constituency," the study report said, adding that Delhi's young voters, aged 18-26 years, are aware, active and engaged around state polls. The study, GenZer'sTryst with Polls, revealed that Women Safety (85 per cent) in the city is a top priority, followed by Unemployment (60 per cent) and Pollution (56 per cent) among poll issues for GenZ voters. Around 44 per cent consider Delhi's Law and Order to be poor. Around 35 per cent of them consider social media a

2025 welcomes 'Generation Beta:' All you need to know about this generation

Generation Alpha concludes in 2024, making way for Generation Beta as 2025 marks the start of this new era. Here's everything you need to know about this emerging generation

We continue to grow ahead of the market, says Myntra CEO Nandita Sinha

Sinha said Myntra touched 70 million monthly active users during this festive season, and the Gen Z customer base doubled in one year

As learning takes the tech route, Gen Z seeks a different workplace

A survey showed that Gen Z consumes learning more using video and tech, and approaches careers in a non-linear fashion, choosing skilling and long-term rewards over immediate financial stability

Meet Ashwin Ramaswami: Gen Z Indian democrat targeting GOP stronghold

Born in 1997 to Indian parents, Ashwin Ramaswami left his job as an election cybersecurity expert to challenge MAGA politician Shawn Still

GenZ spending likely to increase to $2 trillion by 2035, shows data

In 2024, the total consumption spending for Indians was pegged at $2 trillion, out of which GenZ cornered 43 per cent or about $860 billion

BS Decoded: Why does Gen Z spend more than previous generations?

Gen Z's contribution key to achieve development by 2047: President Murmu

President Droupadi Murmu on Thursday said the contribution of the present generation is crucial for achieving the goal of making India a developed nation by 2047. Addressing the convocation ceremony of Mohanlal Sukhadia University in Udaipur, the President said the policy of altruism over selfishness will help blossom talent of the students. "Baba Saheb Ambedkar believed that character is more important than education. He believed that an educated person who does not have character and humility is more dangerous than a violent creature. If his education causes harm to the poor, that person can become a curse for the society. "I want to tell all of you that wherever you are, do not do anything which tarnishes your character. Your behaviour should have the highest moral values, along with integrity in every aspect of your life," Murmu said. According to the President, today, when rapid changes are taking place across sectors, including in the field of science and technology, the spir

47% Gen Z professionals prioritise work-life balance in job search: Report

Forty-seven per cent Gen Z professionals plan to leave their jobs within two years, while as many prioritise work-life balance when evaluating potential employers, according to a survey. The report, titled "Gen Z at workplace", is based on a survey of over 5,350 Gen Z and 500 HR professionals, conducted by Unstop -- a talent engagement and hiring platform for students and graduates. The report highlighted a significant concern among Gen Z professionals, with 51 per cent expressing fear of job loss at present. This anxiety extends to their career prospects, as 40 per cent worry about securing positions in their preferred fields upon entering the job market. "Despite these reservations, Gen Z demonstrates a clear set of priorities when it comes to their careers. 77 pc of the respondents prioritise the role or brand over commercials, with 43 pc specifically seeking hands-on experience and growth opportunities. This focus on professional development is further emphasised by the fact tha

India's Millennials spend $6,031 on travel, leading Gen Z, Gen X, boomers

Millennials in India lead travel spending with an average of $6,031 annually, significantly outspending Gen Z ($2,622), Gen X ($3,059), and Boomers ($2,600)

From smartphones to smart loans: Gen Z, millennials boost digital lending

The share of digital loans has increased from 1.8% of total retail loans in FY22 to around 2.5% in FY24, revealed a report by Redseer Strategy Consultants

How TikTok, Instagram influencers are helping aging Nato connect with Gen Z

Nato invited 16 content creators from countries including the UK, Germany and France with followings on TikTok, Instagram and other social-media platforms to attend summit in Washington

Nearly 50% Gen Z ready for their first independent abroad trip: Survey

Almost 50 per cent of Gen Z in India are planning for their first independent international trip, reveals a new survey, with over 80 per cent of them choosing to embark only after cashing in their first paycheck. The survey, conducted by the global travel marketplace Skyscanner, said while two in three young Indians are diligently saving, only one in five utilise buy-now-pay-later options to make their travel dreams a reality sooner. "There is a strong desire for travel among India's Gen Z (aged 18-25). Nearly half (47 per cent) of them are eagerly planning leisure trips abroad, without their parents or guardians, fueled by their deep desire for exploration and new adventures (49 per cent)," said the report. Interestingly, according to the report, titled "First Trip with Skyscanner", financial independence is key to Gen Z, with a whopping 81 per cent choosing to plan their first overseas adventure after landing their first job or receiving their first paycheck. The results also she

What is Gen Z doing for good appraisal? The answer will surprise you

Indian Premier League 2023: 70% of viewers Gen Z and millennials

73 per cent of IPL 2023 viewers tuned into the tournament digitally, of which 30 per cent preferred watching it solely on mobile

Boomer, Gen-x, Millennial, Gen-Z, and Gen Alpha: Which one are you?

These labels correspond to distinct generations, each defined by the historical period during which its members were born

77% of Gen Z students shows interest in technology industry: Report

The technology industry in India continues to draw Gen Z students with 77 per cent of them showing interest towards the sector, a report by Nasscom-Indeed said. Millennials and Gen Zs constitute around 90 per cent of the tech workforce in India enabling higher generational diversity and driving a shift in preferences. "Learning and Growth and Culture and Ethics are the top criteria for both Millennials and Gen Z when selecting an organisation, highlighting the employers' continued focus on skilling and upskilling to navigate the current work environment and develop their desired career paths," the Nasscom-Indeed Future of Work report 2024, which was released on Monday, said. "The technology industry in India continues to be the industry of choice for Gen Z students with 77 per cent... showing interest towards the industry," it said. The survey by Nasscom and Indeed involved 185 employers and over 2,500 individuals from current and future workforces. As much as 84 per cent of ...

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