Gen Z

Why 'storyselling' is replacing traditional advertising narratives

Why Ads That Don't Look Like Ads Are Winning

Credit cards & Gen Z: Spending should not exceed 20-30% of take-home income

Credit utilisation ratio should remain below 30%

Why Nepal’s Gen Z is turning against Prime Minister Balen Shah

Protests have returned to Nepal less than a year after Gen Z voters helped bring Balen Shah’s government to power. The demonstrations were triggered by the death of a 25-year-old

GenZ is giving credit card market a new swipe beyond metros: Report

Half of India's first-time credit card users are from Gen Z and 46 per cent are from semi-urban and rural markets, reflecting changing patterns in formal credit adoption

China's 'digital parents': How young Chinese are finding solace online

Digital parents are middle-aged content creators who speak directly to viewers as though they were their children, offering praise, comfort and everyday life advice

Stamp of modernity: India Post aims to go from logistics to hangout hub

Several post offices situated inside major university campuses, called Gen Z post offices, have received a facelift, with cafe-like decors and wi-fi availability

Snap stands to gain the most from expanding digital advertising expenditure

Snap has turned to using attention as a measure of advertisement performance rather than the length or the number of impressions generated and consumed

BJP's Nabin, Nepal's Lamichhane discuss Gen Z's growing role in politics

The BJP chief and Nepal's RSP chairman discussed youth participation in politics, while India rejected calls for third-party involvement in its border dispute with Nepal

Gen Z drives workplace therapy surge as mental health takes centre stage

Therapy is no longer a fringe workplace benefit in India, although one in four employees still hesitate to follow through after seeking help

Reinventing identity for a new age: Why legacy brands are getting tattoos

For 30 years, legacy Indian brands had an unfair advantage: Trust

How India's wellness drug market is catching Gen Z in the mirror

From online consults to doorstep drug deliveries, convenience is driving a new quick-fix healthcare mindset among Gen Z, which accounts for nearly 26% of India's population

Gen Z investing startup Trackk raises $3.7 mn from Lightspeed, Info Edge

Mumbai-based Trackk plans to expand its investing platform and product offerings as younger Indians increasingly participate in financial markets

India e-com market to nearly treble to $250 billion by 2030: Report

Gen Z shoppers, AI-led personalisation and rising digital adoption to drive India's e-commerce growth to $250 billion by 2030, says Google-Deloitte report

Nepal court grants 2-day remand to former PM KP Oli in Gen-Z protest case

The bench of Judge Purushottam Khatiwada Kshetri at the Kathmandu District Court issued the order allowing investigators to continue the probe

India AI mission can democratise AI | From EY’s tech consulting expert

In this session, Hari Balaji, Partner, EY India, shares his insights on the evolving space of tech consulting and what's in there for MBAs

Modern-age hospitality is more than front office, rooms, and F&B

In this session, Pranav Dangi, Founder & CEO of Hosteller, shares his thoughts on the evolving travel and tourism space and provides career tips

GenZ raises the bar as value replaces volume in India's alcobev shift

Gen Z is driving a shift from volume to value in India's alcobev market, favouring premium, experience-led consumption, low-ABV formats, and authenticity over brand loyalty

Nepal's former PM KP Oli arrested over Gen Z protest crackdown last year

Nepal's Former Prime Minister K P Sharma Oli was arrested on Saturday, a day after the newly formed government of Balendra Shah implemented the probe commission report on the Gen Z protest that rocked the nation last year. Oli, also CPN-UML chair, was arrested at the Gundu area of Bhaktapur district, 12 km east of Kathmandu, early Saturday morning, according to the police. Former Home Minister and Nepali Congress leader Ramesh Lekhak has also been arrested from his residence at Katunje of Suryabinayak Municipality in Bhaktapur district, police added. Both Oli and Lekhak have been arrested on charges of their involvement in suppressing the Gen Z movement of September 8 and 9 last year, in which 76 people, including around two dozen youths, were killed. The probe commission formed to investigate the incident surrounding the Gen Z movement has recommended legal action against Oli and Lekhak, among others, under criminal offence. Nepal's newly formed government, led by Balendra Shah,

Datanomics: Emigration to unemployment, a lot on the table for Nepal's PM

High unemployment, migration surge and heavy remittance reliance pose key economic challenges for Nepal's new PM Balendra Shah

Nepal's new PM Balendra 'Balen' Shah a man of many firsts, takes oath

A rapper, a structural engineer, Gen Z icon and the youngest democratically elected prime minister of Nepal, Balen Shan, a man of many firsts, created history on Friday after taking the oath to serve at the top executive post of the Himalayan nation. The 35-year-old is also the first person from the Madhes region to become the 47th prime minister of the nation. Balen's unique style and ability to connect to the Gen Z of the country, which toppled the K P Sharma Oli-led coalition government in September last year in a violent protest, made him the lead runner in the election. He defeated four-time prime minister Oli, the chair of Nepal's legacy party, the Communist Party of Nepal (Unified MarxistLeninist) -- CPN-UML -- by a huge margin of about 50,000 votes in Jhapa-5 constituency. Named among the 'Top 100 Emerging Leaders of 2023' by Time magazine, Balen rose to fame while working as the Kathmandu Metropolitan City Mayor. He is credited with implementing sweeping reform programmes