Non-metro India is driving health insurance growth, with Tier-II and Tier-III cities now accounting for 62 per cent of all new policies sold, according to a five-year analysis by Policybazaar.com.
The data also shows rising preferences for higher covers, ~10 lakh - ~ 15 lakh is becoming mainstream, and growing adoption of modular add-ons, reflecting a shift towards comprehensive financial protection. Against this backdrop, Indian families often grapple with the choice between family floater and individual health plans.
Choosing the right plan at different life stages
Experts emphasise that age and health profile should guide the decision.
“Family floater policies work best for growing families in the younger age group, as they are economical while providing adequate protection from unforeseen hospitalisations,” says Arti Mulik, chief technical officer, Universal Sompo General Insurance.
Milind Tayde, head of employee benefits at Anand Rathi Insurance Brokers, adds, “As parents enter their late 30s and 40s, frequent or high-value claims by one person can repeatedly impact shared coverage. Shifting to individual policies for adults while retaining children under a floater ensures better risk separation.”
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Siddharth Singhal, business head of health insurance, Policybazaar.com, points out that young families in their late 20s and 30s can safeguard 3-4 people under a single floater premium, but “people in their 40s and 50s must choose individual plans to avoid exhausting the family pool due to chronic conditions.”
Rakesh Kumar, founder and managing director of Square Insurance, echoes this, “Individual plans work better when family members are at different life stages, because everyone gets coverage suited to their own needs.”
When floaters fall short
Family floaters can be insufficient when one member has chronic ailments or requires frequent hospitalisation.
“A single large hospital bill can exhaust the entire shared pool, leaving other family members with insufficient coverage,” says Mulik.
Bikash Choudhary, chief executive officer of FatakSecure, adds that floaters are less effective in families with large age gaps or multiple claims in a year.
Common mistakes and rising costs
Experts warn buyers against underestimating sum insured and ignoring sub-limits or co-payment clauses. Rising medical costs have pushed families to prefer higher coverage, often ~20 lakh or more, supplemented with add-ons such as restoration benefits, OPD, and critical illness cover.
Singhal notes, “Policyholders are consciously choosing add-ons to enhance coverage by paying a little extra premium,” reflecting a shift from minimal compliance to strategic financial protection.
Ultimately, the decision between family floater and individual plans is no longer just about premiums, it’s about matching coverage to evolving health risks, life stages, and long-term protection needs.

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