Page 12 - News

LaLiga talks cricket in a football field, starts campaign with Rohit Sharma

The Spanish football league turns to Rohit Sharma to kick one into the net for the brand, build its appeal among fans and young footballers

Akshay Kumar is new face for PepsiCo India's Kurkure, does he fit the bill?

Kurkure, a brand born in and made for India, has built its persona around being rooted in local tastes

Making global strides: Bajaj Auto eyes 2.2 mn units of exports by FY20-end

Currently, Africa is the single largest export destination for Bajaj with every second motorcycle getting exported to the region

Digital is the new blockbuster in B'town, studios shift to online marketing

An array of sophisticated tools and tactics powers the online show business as studios seek maximum bang for every buck spent

Why Oreo rewired its narrative from a playful to a purpose-driven one

Mondelez pushes its biscuit brand out of the playpen, looks for a more meaningful association with consumers

My favourite campaign is 'Real men of genius': FCB Ulka's Keegan Pinto

They might have made some 20 films and 30 radio spots

Technology flavours the click and bait game at Zomato and Swiggy

From delivery-only restaurants to mapping every minute of the delivery process, brands lean in on tech and not just discounts, to woo users

Turning the tables: Low cost, e-retail presence key for new furniture firms

Flipkart, Pantaloons and Pidilite are emerging names in furniture retail, keen on making headway in a fragmented market

What do customers want from e-commerce firms - quality or discounts?

Consumers look for quality, differentiated experiences across categories, finds a Kantar study; Amazon, Flipkart say the focus is on relationships

Star sets up drumbeat for IPL, but has the event priced itself too high?

Brands and franchises get ready to put their best pitch forward over an exhausting tournament calendar

Alia Bhatt beats bigwigs to be a go-to endorser for brands of all shades

Bhatt earned her Bollywood spurs with a string of hits through 2018 and 2019 and currently endorses brands worth $45.8 million

HUL, Jio team up for a branded play as focus shifts to rural consumers

A slowing economy pushes the two to come together to develop a joint engagement platform for rural consumers

Kajaria Tiles' ad campaign breaks conventions, stands out amid clutter

Kajaria is the largest tile manufacturer in India and leads the category in every single parameter -- capacity, production volume, sales figures, variety of designs and of course, the turnover

Mumbai Police's 'no honk' campaign navigates streets with a nudge, humour

For brands struggling to bring about real change in customer behaviour, the lesson from Mumbai Police's campaign against honking is: Don't get preachy, get funny, say experts

Maruti Suzuki shifts gears, moves from hatchbacks to SUV-based models

The passenger vehicle maker is trying to position the facelifted Ignis as the perfect compact urban SUV model. Will buyers give the Ignis a second chance?

For Valentine's Day, brands look for love in the age of social media

Brands spiced up the message of love with social causes and share-able videos

Ola takes on Uber with its safety pitch as it drives operations to London

Safety is high on its mind and Ola is bringing in an AI enabled safety feature, 'Guardian'

With a digital persona, Mother Dairy looks to wear a millennial label

The dairy major goes for a brand refresh with new packaging and sharper digital tools, looks to set itself apart from clutter in the dairy market

Brands turn to social media influencers for fresh looks, wider audience

Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019

My favourite campaign is Google India's 2013 'Reunion': NetElixir CEO

The sensitivity with which Google entwined its sophisticated search capabilities around the sentiments of the characters was a real heart stealer.