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My favourite campaign is 'Real men of genius': FCB Ulka's Keegan Pinto

They might have made some 20 films and 30 radio spots

Anchita Ghosh 

Which is your favourite campaign and why? My most favourite ad campaign is the “Real men of genius” by Bud Light beer. That was a legendary, long-running campaign. They might have made some 20 films and 30 radio spots.

And they have all won international awards. The campaign is in a template, in a world of humour, gratifying the ordinary man, the aam aadmi, with a little tongue-in-cheek sarcasm and pinch of salt. It’s basically a satire — showing real men like a really bad dancer, the guy who invented the foot-long (sandwich) and so on. On what parameters did you ...

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First Published: Mon, February 24 2020. 00:37 IST
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