Page 29 - News

Consumer durables industry to touch $36 bn mark in four years: Report

But even within the overall optimistic picture, it talks about a bigger opportunity in "digitally influenced sale", that is, a sale where the buyer uses internet during any stage of the purchase cycle

How Grofers is roping in kirana stores in fight against hard discounters

Grofers will help the kirana stores with inventory management, using its insights from online retail trends and, in turn, leverage the trust these stores enjoy in the local neighbourhoods

Brand Eveready pushed to the ropes: Can legacy, deep supply network help?

In the grip of a financial maelstrom, the brand is fighting with its back to the wall

Tata most valuable Indian brand in 2019; LIC, Infosys and SBI next

The group retains the top spot and sees sharpest rise in valuation in the top 25; public sector insurance giant jumps two places

My favourite campaign is 'Haath, munh aur bum, bimari hogi kam': Aalok Bhan

The video has used kids in their campaign as key catalyst who have been promoting healthy habits

Birla announces scholarship for 10 MBA students at London Business School

The BK Birla Scholars Programme is named after late Basant Kumar Birla

HSBC, Stanchart, Citi top charts in customer experience: Kantar report

Kantar today throws up interesting insights and also reflects the huge gap between reality and perception that exists in the sector

World's worst tech stock Lenovo Group may lose Hang Seng index status

Lenovo sank to its lowest since October 2009 on Monday as a US ban on ZTE Corp and a global selloff by hardware manufacturers added to jitters about China's technology sector

Cola wars are back: Pepsi cranks up World Cup ad game with 87-yr-old fan

Experts say the Pepsi campaign reflects a new reality for cola brands where the product, increasingly seen as an unhealthy beverage, does not feature prominently in the narrative

My favourite campaign is Google India's 'Reunion': Prahlad Kakar

Without Google, it would be almost impossible to find relatives or friends who are separated, people who are isolated in little village and the like

Google, YouTube lean in on the learning culture in world of brands

How-to videos and search strings are an indispensable part of the internet experience in India, giving advertisers a unique opportunity to gain a digital edge

From Vivo to MakeMyTrip, brands put their best foot forward for IPL

Brands cash in on the annual cricket carnival with big budget campaigns and product launches

OnePlus irons out India business strategy, ropes in Robert Downey Jr

The company says that its brand has a loyal premium clientele but it wanted to expand the scope of the brand

How duty hike may affect the strategy of global phone makers in India

There's a fear that global smartphone manufacturers might seriously consider shifting focus on other markets

As competition heats up, here's how Samsung plans to defend its turf

While Samsung has been adding more products according to consumer demand, it also feels it has delivered on the innovation front for better value to consumer

From Fitbit to Samsung, smart wearables makers steer the fitness curve

As more and more Indian consumers buy into health and wellness as a lifestyle choice, Fitbit, GOQii, Titan, Samsung, Xiaomi look to set the rules of the game

Explained: How brands look at ways to run bad ads off the digital highway

Ad fraud is a scam worth $1.63 billion at present

One drop at a time: How India's textile companies are saving water

The real game changer for these companies is the adoption of methods that curtail water usage in the first place

Our secret sauce to success is focus: MakeMyTrip founder Rajesh Magow

In this scenario, OTAs like us are the specialised experts that provide comprehensive offering across the travel value chain and therefore have the right to succeed in the market, he said

Digital entertainers battle experience challenge as viewership figures rise

As data costs reduce, and content availability increases, the report expects the Indian consumer to spend up to 3.5 times more time watching content on digital platforms