Page 41 - News

App-based streaming services are the new moguls of advertising in India

Streaming services have emerged as the big advertisers of 2018 audio and video apps fight for audiences aggressively

IIT Kanpur tops with 990 offers; Unicorns, core engineering lead placements

More than 85 per cent of its students get offers placed during the year-end placements process this week

2018 saw pharma companies, hospitals switching to 'causevertising'

Through 2018, pharma companies, hospitals and allied services have associated with an assortment of causes to engage with consumers

Lady with the shopping bag

Discerning nine eye-catching silhouettes of the modern Indian woman

After 25 years in India, Coca-Cola is getting ready to reinvent itself

Twenty-five years on, Coca-Cola is involved in a new search - that of a new identity to bolster its presence among consumers in the country

When trolling is tackled with funny banter, brand emerges ultimate winner

What Netflix did in the case of Radhika Apte was a response to social media trend and not a planned campaign

66% organisations ready to switch to 5G networks by 2020, says Gartner

These expect 5G networks to be mainly used for Internet of Things (IoT) communications and video

Premium brands pitch easy finance and instalments over superior features

Luxury cars, exquisite fragrances, the trend is feeding into various product categories and over the past few years, the trend has been further accentuated by the growing influence of e-commerce

Croma gets more social with brand, focuses on driving consumers to stores

 For Croma, the objective has been to use online channels to lure the customer offline where there is a greater chance of cross-selling products or nudging consumers into a premium buy

The future of audience measurement is hybrid data, says Julien Rosanvallon

Four screen measurement is about plugging into the media ecosystem and getting all the players on board, Julien Rosanvallon tells Vanita Kohli-Khandekar

OYO, Makemytrip look to douse the discount fire from partner brands

Online travel and hospitality brands are caught between customers and clients as they walk the line between discounts and deals

Titan's new gamble: Taneira hopes to stand out in the premium saree market

Titan's sarees will ride on the parent brand's immense equity and deep penetration to crack open the potential Rs 550 billion market

Marketing turning cross-functional as customers seek personalised service

Marketing is increasingly turning cross-functional as customers seek seamless and personalised service from brands

Brands lost in translation: Lack of good digital content creators a problem

Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to platforms

Brands hog the big screen as advertising on other platforms clutters up

Advertisers are waking up to the potential of in-cinema advertising as the clutter on other media grows. Digitisation and transparency have helped

Big Bazaar to Star TV, brands sign up local stars to bridge language gap

The growing regional pie is forcing brands into bigger investments for local markets, and therefore, faces that click in those places.

Barista plans expansion, stamps down rumours of winding down brand

The country's oldest coffee chain unveils a franchise-led expansion and diversification plan

My best campaign is #PowerlessQueen for Nanhi Kali, says WATConsult CEO

Nanhi Kali hit the right chord and achieved twin objective of creating awareness about how educated women add value to society and also driving donations towards education of underprivileged girls

Doordarshan pitches for a larger slice of the ad pie, seeks fresh content

A clutch of personal care brands, Lifebuoy, Nyle, Boroplus are old DD loyalists, but the public service broadcaster wants to up the stakes

KFC is banking heavily on a franchise-heavy model for expansion

While it operated some 70 company-owned outlets till recently, KFC recently handed over 13 existing restaurants in Kerala and Goa to Devyani International