Page 9 - News

Brands playing with catch phrases to turn most popular trends into ads

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

WhatsApp sharpens business pitch with efficient bouquet of services

With big brands testing out their business interface, the social messaging app seeks leverage for the vast cache of conversations on its platform

Auto dealers are coming together to walk online trail to stay in the game

As carmakers and customers engage directly via digital channels of commerce, the country's 15,000-odd dealerships explore ways to stay in the game

Co-working firms seek new opportunities to mitigate risk, remain afloat

olted by this disruption in the very first phase of its growth, the industry is also looking at newer opportunities that the crisis might create

Changes in consumer behaviour to drive brands to rethink positioning norms

The pandemic is changing consumer behaviour say experts, forcing marketers to rethink the differentiators between mass and premium brands

Social media giants step up the hunt for fake ads to stem misinformation

Google, Facebook, Twitter get tough with imposters as they look to keep brands and users loyal to their platforms

Small brands using familiarity to redefine engagement with customers

A clutch of home grown food and beverage brands are using their familiarity with local communities to redefine the terms of engagement with customers

Emerging patterns: Businesses that will suffer, or survive, after Covid-19

Which sectors will bounce back fast? Which will lag? Has the consumer changed forever? Some answers

Voltas Beko betting on product development to tide over Covid-19 lockdown

A 50:50 joint venture between the Tata-group-owned Voltas and Arcelik, a Turkey-based home appliances company, Voltas Beko offers refrigerators, washing machines, dishwashers and microwave ovens

How brands are adopting creative ways to communicate amid Covid-19 lockdown

The problem is deep, if one were to look at the consumer responses to a recent study from Kantar to assess how they expected businesses to act during the coronavirus pandemic

How tech firms are helping build robust local supply chains amid Covid-19

Now that many areas are out of bounds for big retailers for various reasons, is there an opportunity for local kiranas?

Hurt by consumption slowdown earlier, small brands bounce back in lockdown

Over 150 new players seen in hygiene category alone; food business also sees similar rush

Amul brings nostalgia back in ads to stay relevant amid Covid-19 lockdown

Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a lockdown

Advertisers blur the line between real life stories and scripted narratives

Experts say brands must tread carefully and the messaging must be sensitive to the emerging situation

What to prioritise? Challenges galore for business leaders post lockdown

What will be the priorities for business leaders as and when employees come back to work?

Statspeak: India's Media & Entertainment sector touches 9% growth

The sector managed to touch a decent 9% growth as the improved digital connectivity continued to show its impact

How retailers upped the ante to deal with supply chain constraints

The biggest lesson in the situation is redefining the hygiene of the shopping environment, which will now be an ongoing exercise, says Big Bazaar CEO Sadashiv Nayak

As brands step in for relief measures, experts say stay away from publicity

From providing meals and masks to funding medical equipment, it is time to let the work speak for the brand, say experts

Just 'don't' do it: Brands advertising the art of doing nothing

As the global becomes local under the wide spread of Covid-19, brands across the world beat their drum to a single note: stay in, stay safe

Recovery for brands look difficult as anxious consumers maintain distance

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer: Kantar