Page 24 - Supplements

As brands look to shed millennial track, ad strategy to go for an overhaul

Advertisers need a new script when the economy kicks back into a new normal; family, health and affordability will dominate the narrative say marketers

Coronavirus spoils the show for media and entertainment business

The industry is at the cusp of a transformation, according to an EY report that came out in the early weeks of the Covid-19 onslaught

Companies shift focus on reskilling workforce for post-Covid world

With job losses and redundancies looming large, firms have taken to the idea of reskilling their workforce with gusto

Mother tongues revisited

A project named Mother Tongue Twisters run by poet Mohini Gupta aims to create contemporary poetry for children in Indian languages

Covid-19: Quirky campaigns to bring lasting change in people's behaviour

How can governments and health agencies drive lasting lifestyle changes to combat Covid-19?

Brands get creative with customer engagement to stay relevant amid crisis

New services, new offers, new alliances and with a little help from technology, brands reimagine their relationship with consumers

How tech firms are helping build robust local supply chains amid Covid-19

Now that many areas are out of bounds for big retailers for various reasons, is there an opportunity for local kiranas?

How a bunch of outfits are still getting organic produce to your doorstep

Ritwik Sharma on the outfits that are bringing organic farm produce to your doorstep during the lockdown

CHESS #1397

Alireza Firouzja was already marked as an extraordinary talent before he won his Banter Blitz match with Magnus Carlsen.

There's a treasure trove of short films out there. How to find them

Veer Arjun Singh carefully navigates YouTube to find a treasure trove of short films

The fascinatingly awful Turkish superhero films of a few decades ago

Starting in the late 1960s, Turkey produced a number of low-budget, high-octane superhero and adventure movies

Possibilities of escaping your room amid lockdown are endless. Read books

Who wants to read about disease, or be reminded of one's mortality, during a pandemic?

The challenges of caring for elderly parents, when far away and in lockdown

Arundhuti Dasgupta on the anxiety and logistical challenges of caring for elderly parents during lockdown, especially if they are ailing and live away from you

Lionel Messi on television is a genius; in the flesh, he is divine

Messi on television is a genius; in the flesh, he is divine. Dhruv Munjal catches him in action at Camp Nou and can barely believe his eyes

A gripping book on T20 cricket and why it's the sport's default format

Two English cricket writers have written a brilliant and engaging history of the shorter form of cricket that explains why it has become the default format of the sport worldwide, says Dhruv Munjal

The cathartic and unifying art that is being created in confinement

Artists are now seizing this pandemic-induced opportunity to draw their interpretations of their life as they see it

Art sales haven't been entirely dampened, they're just moving online

Overseas and here, auction houses are capitalising on the fact that collectors are stuck at home - and are online.

Soothsaying for trades

Nurses will see an increase in pay. Covid-19 has no cure and is essentially treated by nursing. The nurse is as important here as, and possibly more important than, the doctor

A piece of the artist

While an artist book may not seem like a conventional art work, for a dedicated collector it is the extreme portability it offers that is its greatest appeal.

How isolation and WFH have deepened our engagement with work and people

Covid-19 and its aftermath are an opportunity to significantly reorient the way we approach work and leisure - and, by extension, life itself.