Page 56 - Supplements

PepsiCo makes two-pronged persuasion pitch to drum up interest in Lay's

PepsiCo is following what has increasingly become the norm, using endorsers to kickstart a campaign that is taken forward by influencers on social media

Meet author Chetan Bhagat, the enfant terrible of social media

In his latest tweet Bhagat said, 'Expecting politics without corruption is like expecting jalebis without sugar and oil'

How Delhi Airport upstaged Changi with a starry turn on social media

IGI Airport is among top 5 global and first among Asian airports on social media, marking a shift in the way public spaces are viewed and branded

From SRK to Big B, here are celebrities and their following on social media

As brands and celebrities seek greater influence among consumers and fans, the line between personal spaces and professional lives is blurring

These influencers aren't flesh and blood, yet millions follow them

Virtual influencers come with an advantage for the companies that use them: They are less regulated than their human counterparts

Rahul, Marx, Dhinchak Pooja

In a landscape dominated by social media, everything begins to matter less for what it is than for how many likes or re-tweets it can generate

Self-harm on social media

Blue Whale is believed to be a social media group encouraging young people to kill themselves

Ola's hashtag branding courts controversy, keeps campaign buzzing

Online drives, part of Ola's branding strategy, have got more life with Sehwag promoting Ola Share

Neighbour's envy, owner's pride: Shrouded glory in an anti-national pin-up

Except the pins are meant to poke one's eyes out

Customise solutions and deliver targetedly: Mindshare South Asia COO

The principle is to serve the consumer in the best possible manner, says Mindshare's South Asia COO Amin Lakhani

Cops turn to social media and humour to get their word across

The Mumbai Traffic Police department is among the oldest hands on social media

How Hilton India broke ice with young, experience-seeking travelers

With 19 hotels under its fold in India and 15 in the pipeline, Hilton has traditionally been seen as a business traveller's destination

Chocolate brands' plan to stay relevant in health conscious consumer market

To keep young and health-conscious customers in the fold, chocolate and confectionary brands adopt clean labelling methods, keep pack sizes small

Uber is navigating its way through Delhi smog, launches new campaign

Pollution in the Capital is churning the conversation mills globally, the American ride-hailing and sharing service pitches in

HUL puts customised programmes in place to upskill its staff and plug gaps

HUL is increasing its international exposure for employees, covering not only future leaders and managers, but also interns and junior staff

An organisation is making roads safer as well as protecting Good Samaritans

Building a trauma registry is next on the agenda. Currently, data on accident deaths is compiled through first information reports (FIR) recorded immediately after an accident

Corporations are using slump to upskill talent: Korn Ferry's Monica Agrawal

The slowdown hasn't hit the job search market too hard as a lot of replacement positions are opening up, says Agrawal

Digital videos draw viewers in, but advertisers wary about real reach

Digital video viewership has nearly doubled in 2 years, but in an uncertain economic environment, advertisers seek more transparency in measurement systems

What the new course on the MeToo movement at University of Toronto entails

The syllabus mainly focuses on North American media, but the diversity of the students brings a wider perspective to the discourse

Indonesia's Gili Islands are an underwater museum of art and marine life

Bit by bit, these sculptures are becoming home to soft corals and sponges. Soon, they will form coral reefs