A campaign has been launched to curtail the practice of vaping among adolescents and to recommend effective solutions, with experts seeking impactful communication to highlight its adverse effect. Experts from various fields such as sports, bureaucracy, armed forces and child welfare have joined the campaign 'Freedom For Our Future' by think-tank Think Change Forum. The experts have urged the government to initiate awareness campaigns against vaping through various public media platforms, mirroring the impactful anti-smoking advertisements. Sanjoy Roy, Managing Director of Teamwork Arts, Founder Trustee Salam Balak Trust said, Just as graphic anti-smoking advertisements are shown in movie halls, we need similar impactful communication against vaping." "These advertisements should depict the potential harm to a person's lungs and overall health, and strive to make vaping uncool. The need of the moment is for government to launch an anti-vaping advertising campaign," Roy said. Deepa
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