Page 5 - Advertising

Info overload, over-advertising causing frequent basket abandonment: Study

85% respondents say personal data protection is important when using conversational AI tools

Govt asks advertisers to submit self-declaration certificate from June 18

The government on Monday asked all advertisers and advertising agencies to submit a self-declaration certificate making it clear that the advertisement does not contain misleading claims and adheres to regulatory guidelines. The self-declaration has to be submitted for all new print, digital, television and radio advertisements as required by a Supreme Court directive issued last month. The Supreme Court directive is a step towards ensuring transparency, consumer protection, and responsible advertising practices, a statement by the Information and Broadcasting Ministry said. The self-declaration certificate has to be uploaded on the Broadcast Seva Portal in case of TV and radio advertisements, and on the Press Council of India website for print, digital and internet advertisements, it added. The certificate has to be signed by an authorised representative of the advertiser/advertising agency. The certificate is required to be obtained by all advertisers and advertising agencies fo

Mumbai hoarding crash: Bhavesh Bhinde's police custody extended till May 29

A Mumbai court on Sunday extended till May 29 the police custody of Bhavesh Bhinde, director of the advertising firm which had installed a hoarding that collapsed in Ghatkopar area here and claimed 17 lives. M/S Ego Media Pvt Ltd, the advertising firm of Bhinde, managed the giant hoarding that collapsed on a petrol pump during a dust storm and rains on May 13. As Bhinde absconded after the incident, police registered a case against him on the charge of culpable homicide not amounting to murder under section 304 of the Indian Penal Code. He was arrested in Udaipur, Rajasthan, on May 16 and brought to the city. Bhinde was subsequently remanded in police custody till May 26. On Sunday, the crime branch, which is probing the case, produced Bhinde before the metropolitan magistrate court at the end of his previous custody. It sought his further remand on the ground that it is also inquiring into other hoardings installed by the firm across the city. Also, the financial aspect concern

Zerodha's Nithin Kamath explains why the company doesn't advertise

Zerodha demonstrated robust performance relative to other discount brokers, witnessing a 1.5 per cent month-on-month increase in its clientele, reaching 7.4 million

China's Baidu tops quarterly revenue estimates on ad recovery, cloud demand

Baidu has recently intensified its efforts to boost sales from its AI-related products and services

Paramount holds talks with Amazon to expand partnership in media businesses

Paramount has also had discussions with Comcast Corp. about a streaming joint venture

Surrogate advertising sees rapid growth across social media this election

The ruling BJP was the top spender on Meta platforms last month, which expended Rs 9.42 crore in online advertising to run 29,291 ads across the country

D&I in Indian advertising

Does your brand communication reflect the diversity of the people in your markets?

LGBTQI, disabled persons feature in below 1% of campaigns: Report

Cultural diversity is missing from the country's advertising, a report by the industry's self-regulatory body ASCI and a UN body said on Tuesday. The report said that less than one per cent of promotional campaigns feature persons belonging to lesbian, gay, bisexual, transgender, queer and intersex (LGBTQI) community as well as disabled, while only 4 per cent campaigns show people aged above 65. The study by Kantar on behalf of Advertising Standards Council of India (ASCI) and UN Women Convened Unstereotype Alliance scrutinised over 261 ads in 13 languages, and mapped them on dimensions of age, gender, sexual orientation, race/ethnicity, physical appearance, social class, disabilities, and religion. "Ads that are stuck in stereotypical depictions are missing a trick in connecting with India's diverse consumer base," ASCI's chief executive and secretary general Manisha Kapoor said, adding progressive advertising works better for society and for brands. With 45 per cent of ...

Advertising body ties up with CCPA to tighten regulation on misleading ads

The Advertising Standards Council of India (ASCI) on Tuesday announced a tie-up with the Central Consumer Protection Authority (CCPA) to strengthen regulation around misleading ads. The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelines, to the CCPA for appropriate action, a statement said. "With similar objectives, CCPA and ASCI can work in complementary ways to ensure that any infringements are addressed effectively. New challenges are being created by digital advertising, and keeping pace demands a collaborative approach with like-minded bodies," Department of Consumer Affairs secretary Rohit Kumar Singh said. "Regulators working closely with self-regulators is an established best practice, and we hope that with this partnership, regulation of Indian advertising keeps getting more effective," he added. Singh said that in case of repea

Medium of exchange

Digital media presents both opportunities and risks

Can Disney-Reliance combine redefine the Indian advertising market?

The Disney-Reliance combine will have enormous reach, market muscle, and a unique combination of broadcast and digital

Turning marketing upside down

From immersive Netflix experience to innovative paint jobs, advertising is changing fast in the digital age

Stringent action if surrogate ad rules not followed: Consumer Affairs secy

Rohit Kumar Singh said that there is a pressing need to halt the proliferation of surrogate ads across industries in India

High growth rate in Indian digital advertising a thing of the past: Report

On the other hand, the report added that 2024 might be the first year after a gap of 13 years when print advertisement market share will hold steady over 2 years

Instacart to cut 250 jobs as slowing ad biz counters upbeat Q1 forecast

Ad and other revenues increased 7 per cent in the fourth quarter, compared with a 19 per cent growth in the previous quarter

Verify credentials of firms placing job ads: Press Council to newspapers

In a bid to protect youths from fraudsters, the Press Council of India (PCI) has asked newspapers to cross-check the credentials of a company placing advertisements for jobs. In a statement here, the PCI advised the print media to adhere to the Norms of Journalistic Conduct while publishing employment related advertisements. "Print Media should cross check the credentials of the Company/Organisation/ Institution/Person and carry out proper verification to establish their bona fides before booking Advertisements of Employment by private companies or under Government or Semi Government Schemes or Programmes in order to protect the vulnerable unemployed youth from fraudsters," the PCI said, quoting from the Norms of Journalistic Conduct. It also asked newspaper organisations to have proper advertisement booking policy in place to contain misleading advertisements. Earlier, the PCI had asked the print media to refrain from publishing any content on the Ram temple consecration that may

The online ad cookie is crumbling as Google Chrome secures privacy

Businesses rethink digital strategy as the world's most popular browser phases out a key way of tracking users

JD.com unit dives 46% post disclosing investigation of 'suspicious' revenue

Dada Nexus Ltd. said it may have overstated roughly 500 million yuan of sales from online advertising and marketing, and about the same amount of operating and support costs

Govt draft guidelines to bar misleading ads by coaching institutes

Institutes cannot claim 100% placement for students, say guidelines