Page 6 - Advertising

D&I in Indian advertising

Does your brand communication reflect the diversity of the people in your markets?

LGBTQI, disabled persons feature in below 1% of campaigns: Report

Cultural diversity is missing from the country's advertising, a report by the industry's self-regulatory body ASCI and a UN body said on Tuesday. The report said that less than one per cent of promotional campaigns feature persons belonging to lesbian, gay, bisexual, transgender, queer and intersex (LGBTQI) community as well as disabled, while only 4 per cent campaigns show people aged above 65. The study by Kantar on behalf of Advertising Standards Council of India (ASCI) and UN Women Convened Unstereotype Alliance scrutinised over 261 ads in 13 languages, and mapped them on dimensions of age, gender, sexual orientation, race/ethnicity, physical appearance, social class, disabilities, and religion. "Ads that are stuck in stereotypical depictions are missing a trick in connecting with India's diverse consumer base," ASCI's chief executive and secretary general Manisha Kapoor said, adding progressive advertising works better for society and for brands. With 45 per cent of ...

Advertising body ties up with CCPA to tighten regulation on misleading ads

The Advertising Standards Council of India (ASCI) on Tuesday announced a tie-up with the Central Consumer Protection Authority (CCPA) to strengthen regulation around misleading ads. The CCPA has requested ASCI to forward any advertisement that is non-compliant with the ASCI Code and could potentially violate the Consumer Protection Act, 2019, along with its accompanying guidelines, to the CCPA for appropriate action, a statement said. "With similar objectives, CCPA and ASCI can work in complementary ways to ensure that any infringements are addressed effectively. New challenges are being created by digital advertising, and keeping pace demands a collaborative approach with like-minded bodies," Department of Consumer Affairs secretary Rohit Kumar Singh said. "Regulators working closely with self-regulators is an established best practice, and we hope that with this partnership, regulation of Indian advertising keeps getting more effective," he added. Singh said that in case of repea

Medium of exchange

Digital media presents both opportunities and risks

Can Disney-Reliance combine redefine the Indian advertising market?

The Disney-Reliance combine will have enormous reach, market muscle, and a unique combination of broadcast and digital

Turning marketing upside down

From immersive Netflix experience to innovative paint jobs, advertising is changing fast in the digital age

Stringent action if surrogate ad rules not followed: Consumer Affairs secy

Rohit Kumar Singh said that there is a pressing need to halt the proliferation of surrogate ads across industries in India

High growth rate in Indian digital advertising a thing of the past: Report

On the other hand, the report added that 2024 might be the first year after a gap of 13 years when print advertisement market share will hold steady over 2 years

Instacart to cut 250 jobs as slowing ad biz counters upbeat Q1 forecast

Ad and other revenues increased 7 per cent in the fourth quarter, compared with a 19 per cent growth in the previous quarter

Verify credentials of firms placing job ads: Press Council to newspapers

In a bid to protect youths from fraudsters, the Press Council of India (PCI) has asked newspapers to cross-check the credentials of a company placing advertisements for jobs. In a statement here, the PCI advised the print media to adhere to the Norms of Journalistic Conduct while publishing employment related advertisements. "Print Media should cross check the credentials of the Company/Organisation/ Institution/Person and carry out proper verification to establish their bona fides before booking Advertisements of Employment by private companies or under Government or Semi Government Schemes or Programmes in order to protect the vulnerable unemployed youth from fraudsters," the PCI said, quoting from the Norms of Journalistic Conduct. It also asked newspaper organisations to have proper advertisement booking policy in place to contain misleading advertisements. Earlier, the PCI had asked the print media to refrain from publishing any content on the Ram temple consecration that may

The online ad cookie is crumbling as Google Chrome secures privacy

Businesses rethink digital strategy as the world's most popular browser phases out a key way of tracking users

JD.com unit dives 46% post disclosing investigation of 'suspicious' revenue

Dada Nexus Ltd. said it may have overstated roughly 500 million yuan of sales from online advertising and marketing, and about the same amount of operating and support costs

Govt draft guidelines to bar misleading ads by coaching institutes

Institutes cannot claim 100% placement for students, say guidelines

NYT vs OpenAI: Is the Indian legal system equipped to handle such cases?

The New York Times has sued OpenAI, creator of ChatGPT, and Microsoft for copyright infringement. If such cases arise in India, is the country ready to handle them? Here's what experts suggest

Are regulators finally waking up to surrogates?

After a prolonged wait, ASCI has taken action to regulate surrogate ads, but it may be insufficient to rein in a complex advertising ecosystem

Asci updates guidelines for qualification of brand extension advertisements

The new guidelines specify that any variants launched under the brand extension will not be considered a fresh extension

Elon Musk, slinging expletives, says advertiser boycott on X may kill it

Musk took the stage at the DealBook conference following a tumultuous few weeks for the world's richest person, with a net worth of around $226 billion

ASCI finds healthcare most violative sector in advertising: Report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

ASCI proposes various guidelines to avoid 'greenwashing' by companies

Advertising industry's self-regulatory body ASCI on Thursday proposed various guidelines to avoid 'greenwashing' by companies. The Advertising Standards Council of India (ASCI) has come out with a 9-point draft in this regard. In a statement, ASCI said the guidelines are aimed to check greenwashing, which it defined as the deceptive practice of making misleading environmental claims. The body's chief executive and secretary general Manisha Kapoor said the guidelines aim to foster a culture of transparency and authenticity in advertising in consumer interest and help them make informed decisions. Environmental claims can appear in advertisements, marketing material, branding (including business and trading names), on packaging or in other information provided to consumers, it said. The proposed guidelines say any absolute claims like a product has no impact or only a positive impact needs to be supported by a high-level of substantiation. Comparative claims such as "greener" or ..

Amazon boosted junk ads, deleted messages to thwart antitrust probe: US FTC

The FTC alleges that Amazon's increased use of ads boosts profits while it harms sellers and consumers, making it harder for shoppers to find products they are searching for