Page 6 - Advertising

NYT vs OpenAI: Is the Indian legal system equipped to handle such cases?

The New York Times has sued OpenAI, creator of ChatGPT, and Microsoft for copyright infringement. If such cases arise in India, is the country ready to handle them? Here's what experts suggest

Are regulators finally waking up to surrogates?

After a prolonged wait, ASCI has taken action to regulate surrogate ads, but it may be insufficient to rein in a complex advertising ecosystem

Asci updates guidelines for qualification of brand extension advertisements

The new guidelines specify that any variants launched under the brand extension will not be considered a fresh extension

Elon Musk, slinging expletives, says advertiser boycott on X may kill it

Musk took the stage at the DealBook conference following a tumultuous few weeks for the world's richest person, with a net worth of around $226 billion

ASCI finds healthcare most violative sector in advertising: Report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

ASCI proposes various guidelines to avoid 'greenwashing' by companies

Advertising industry's self-regulatory body ASCI on Thursday proposed various guidelines to avoid 'greenwashing' by companies. The Advertising Standards Council of India (ASCI) has come out with a 9-point draft in this regard. In a statement, ASCI said the guidelines are aimed to check greenwashing, which it defined as the deceptive practice of making misleading environmental claims. The body's chief executive and secretary general Manisha Kapoor said the guidelines aim to foster a culture of transparency and authenticity in advertising in consumer interest and help them make informed decisions. Environmental claims can appear in advertisements, marketing material, branding (including business and trading names), on packaging or in other information provided to consumers, it said. The proposed guidelines say any absolute claims like a product has no impact or only a positive impact needs to be supported by a high-level of substantiation. Comparative claims such as "greener" or ..

Amazon boosted junk ads, deleted messages to thwart antitrust probe: US FTC

The FTC alleges that Amazon's increased use of ads boosts profits while it harms sellers and consumers, making it harder for shoppers to find products they are searching for

Scarlett Johansson takes legal action against AI app for using name in ad

Hollywood star Scarlett Johansson has taken legal action against an AI app after its advertisement allegedly featured her name and likeness without her permission. The 22-second advertisement was posted on X by Lisa AI: 90's Yearbook & Avatar, an image generating app, according to American news outlet Variety. A spokesperson of the "Marriage Story" star confirmed to Variety that she is not a spokesperson for the company and that appropriate legal actions were taken since it was spotted on October 28. "We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have, her lawyer, Kevin Yorn, told the outlet. The ad, which has been taken down, uses the behind the scenes footage of Johansson from the set of her 2021 Marvel film "Black Widow", in which she played the titular superhero. "What's up guys? It's Scarlett and I want you to come with me..." she says, before the screen transitions into ..

Officials widen ban on Meta's behavioural advertising to most of Europe

European officials widened a ban on Meta's behavioural advertising practices to most of Europe on Wednesday, setting up a broader conflict between the continent's privacy-conscious institutions and an American technology giant. Behavioural advertising, used by Meta's Facebook and Instagram among many other tech companies, involves observing individual behaviour such as browsing habits, mouse clicks and app usage, then using that data to build profiles for targeting ads. The decision by the European Data Protection Board represents a sharp escalation of a tussle that began in Norway, where privacy officials imposed a daily fine of 1 million kroner - roughly $90,000 - on Meta for obtaining that data without adequate consent. Those fines have been piling up since August 14. Meta said it has cooperated with regulators and pointed to its announced plans to give Europeans the opportunity to consent to data collection and, later this month, to offer an ad-free subscription service in Europ

Brands are handing out freebies at Walmart as online ads lose appeal

In stores across the US, companies are doling out everything from small-batch nut butter and sanitary wipes to Halloween-themed Oreos

Meta expands generative AI tools to boost effectiveness of advertisements

Meta's tools use artificial intelligence to generate background images for products, come up with different variations of advertising copy or automatically resize ads to fit on Instagram or Facebook

Disney Star ropes in record number of sponsors ahead of ICC World Cup 2023

Ahead of the ICC World Cup 2023, Disney Star which has exclusive broadcast and media rights for linear and digital platforms, has roped in a record number of 26 sponsors and 500 advertisers so far, a top company official said on Wednesday. Several of these sponsors have opted for both TV and digital formats and some of them are sponsors only on TV or for digital, company's head for sports, Sanjog Gupta said. Disney Star is broadcasting all 48 matches of ICC Men's Cricket World Cup live on its TV channels and live streaming through its OTT platform Disney+ Hotstar. The company has custom-built packages for advertisers, which will serve their brand objectives. It is also giving a "big push" on the digital side this year, which allows advertisers to connect with specific audience cohorts. Moreover, the performance of the Indian team in the Asia Cup and the festive period, a time when there is a lot of buzz around consumers and spending in general from advertisers is coinciding with th

X partners with Paris Hilton for video push in bid to revamp platform

X will work with Hilton to create original video content on fashion, beauty, travel and other topics, the company announced Monday

Tesla owners must arbitrate false ad claims over autopilot feature: Judge

The ruling marks a significant victory for Tesla, as it means the company will not have to face class action claims on behalf of much larger groups of vehicle owners

Piyush Pandey, the advertising maestro to take a new portfolio at Ogilvy

Piyush Pandey is stepping into an advisory role at the company from the post of chairman global creative and executive chairman, starting January 1, 2024

ASCI appoints Marico CEO Saugata Gupta as chairman of board of governors

Saugata Gupta said ASCI will aim to instil the principles of self-regulation into the very heart of the creative process, and the organisation is set to raise the standards of responsible advertising

Adman Piyush Pandey to step down, transition into advisory role at Ogilvy

The 41-year-long association between Pandey and Ogilvy began in 1982 when he started his career as a client servicing executive

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Centre warns media outlets of action over ads of gambling platforms

The central government on Friday warned media outlets against publishing or displaying advertisements of online betting platforms, failing which they would face legal action. In an advisory issued to newspapers, television channels, digital media, social media platforms, the Ministry of Information and Broadcasting asked them to immediately refrain from showing advertisements/promotional content of betting and gambling platforms in any form. The government would be constrained to take appropriate action under various statutes, if they fail to abide by the order, the advisory said.