Page 9 - Advertising

YouTube takes on TikTok by plugging advertising into Shorts videos

Creators can join "whether they want to be the next big thing or just need help paying the bills," Mohan said at the company's Los Angeles production space

Airtel, Jio to spend about Rs 400 crore on ads during festive season

Bharti Airtel and Reliance Jio together are likely to spend the bulk of around Rs 350-400 crore in festive season advertising

Not-so-hidden persuaders

The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be

Ogilvy Appoints Devika Bulchandani Global Chief Executive Officer

Advertising, marketing and public relations giant Ogilvy has appointed Devika Bulchandani as its Global Chief Executive Officer, joining a growing group of Indian-origin business leaders at the helm of multinational corporations. Devika most recently served as Global President and CEO of Ogilvy North America. She takes the helm from Andy Main who is stepping down as Global CEO and will serve as a Senior Advisor until the end of the year, the company announced on Wednesday. In this role she will be responsible for all aspects of the creative network's business across 131 offices in 93 countries and spanning its Advertising, Public Relations, Experience, Consulting, and Health units, the company said in a press release. Devika is a champion of creativity who brings passion, purpose, and an uncompromising focus on generating impact to everything she does. In partnership with Andy and Liz Taylor, she has been instrumental in Ogilvy's recent growth and development," Mark Read, CEO of WPP

Govt warns industry. advertising bodies to comply with surrogate ad norms

Concerned over surrogate advertisements on television and social media platforms, the government on Wednesday directed industry bodies CII, Ficci and Assocham and those related to advertising and broadcasting to ensure compliance of the existing guidelines. Otherwise, the government would take stern action against the violators by consumer protection regulator CCPA, it said. The guidelines for prevention of misleading advertisement ban surrogate advertisement or indirect advertisement of goods or services whose advertising is otherwise prohibited or restricted by law. The consumer affairs ministry said, "It has been noticed that these guidelines are not being strictly complied with by the concerned entities and the prohibited goods are still being advertised through surrogate goods and services." During the recent sports events that were televised globally, many instances of such surrogate advertisements were noticed, it said. "It has also been observed that many alcoholic spirits

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

Advertising in movie halls: From still cards to experiential marketing

While in-cinema advertising is yet to reach pre-pandemic levels, multiplex operators are making the next big leap to lure brands. Will it revive the market?

Meta-owned Facebook algorithms are losing ground to Europe's madmen

The economy is weakening, and so is demand for advertising - at least, that's how Facebook parent Meta Platforms Inc. justified its first-ever quarterly decline in revenue last week

Funding winter hits start-up advertising spend across properties

Start-ups, internet firms accounted for 13% of overall advertising expenditure in 2021

The hare and the tortoise

The R K Swamy Hansa group is the last man standing when almost all its home-grown peers have thrown in the towel

Rental properties witnessing high demand in major metros, says report

Rental properties are seeing high demand in major metros and many of them are getting rented out within six hours of posting advertisements online, according to a realty portal.

Perennial marketing lessons from classic brands

The book stokes nostalgia to an extent that even its cover is a creative spin-off of a product's image

Indian advertising market to grow 16% in 2022, touch $11 billion: Report

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Artificial intelligence opens a whole new world for brands in advertising

Brands are increasingly tapping into deepfake and artificial intelligence to personalise campaigns

Education, health and personal care ads worst offenders: ASCI report

Regulator processed over 5,500 ads for its 2021-22 complaints report, 62% more than previous year

Sun TV rerating rests on capital allocation spin, maintaining ad revenue

IPL valuation bump-up limits downside in stock

Meta agrees with US govt, to stop algorithmic discrimination in housing ads

Meta (formerly Facebook) and the US government have agreed on to settle a lawsuit that accused the social network of engaging in discriminatory advertising for housing

Celebrities must disclose interest in products they endorse: Govt

Both government and private advertisements shall be covered by the new set of rules

US bill could see Google, FB spinning off ad biz, may have India impact too

The bill would effectively put an end a company's ability to act as a broker for a buyer or seller of ad space while simultaneously owning the exchange on which the ad space is traded

A new bill introduced in the US Senate aims to break up Google's ad biz

If the introduced Competition and Transparency in Digital Advertising Act passed, the legislation would force Sundar Pichai-led Google to divest its digital ads business within a year