Page 10 - Advertising

Progressive advertisements have positive impact on business, says ASCI

The GenderNext study found that a majority of mainstream advertising continues to use non-aspirational portrayals of women.

DO'S AND DONT'S: Advertising Cryptocurrency in India

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InMobi, Anzu announce programmatic in-game ad partnership for Asia Pacific

Anzu's in-game advertising solution allows programmatic advertisers to run their banner and video ads via blended yet highly viewable IAB-compliant ad formats that sit on 3D objects.

At Rs 32,890 cr, IPL 2022 rights base price double the winning bid in 2017

Experts say that at these levels, there does not seem to be any profit-and-loss logic at play

IPL: Disney Star looks to close advertising deals worth Rs 4,300 crore

With the Indian Premier League (IPL) cricket tournament set to kick off on Saturday, Disney Star expects to close advertising deals worth Rs 4,300 crore, including both digital and linear TV

Rage Coffee onboards Virat Kohli as investor and brand ambassador

Rage Coffee is planning to expand its online presence and offline footprint Pan-India and will utilise the fresh capital for marketing and distribution purposes

Advertising sector to touch Rs 1 trn revenue by 2024, says EY-FICCI report

The Indian advertising sector is expected to grow with a CAGR of 12 per cent and should reach Rs 1 lakh crore revenue by 2024, said a joint report by industry body Ficci and consultancy firm EY. The Indian Media and Entertainment sector revenue grew 16.4 per cent to Rs 1.61 lakh crore (USD 21.5 billion) in 2021, said the report titled Tuning into consumer - Indian M&E rebounds with a customer-centric approach'. "We expect the M&E sector to grow 17 per cent in 2022 to reach Rs 1.89 lakh crore (USD 25.2 billion) and recover its 2019 pre-pandemic levels, then grow at a CAGR of 11 per cent to reach Rs 2.32 lakh crore (USD 30.9 billion) by 2024," it said. Though television remained the largest segment, digital media cemented its position as a strong number two segment followed by a resurgent print, it added. "Digital media grew the most at Rs 6,800 crore and consequently, increased its contribution to the M&E sector from 16 per cent in 2019 to 19 per cent in 2021," it ...

Digital medium and messaging

The book's voice carries immense worth given the pedigree of one of its co-authors

Know-it-Allers versus Learn-it-Allers

'Since I am back to running an ad agency full-time after many years, I have witnessed a new breed of clients', says the author

ASCI frames guidelines for crypto, NFT-related advertising, promotion

ASCI has clarified that its guidelines should not be read as a legal recognition or endorsement of the industry or sector since that is a matter of government policy

Google announces privacy sandbox to limit data sharing for ads on Android

In what seemed like a jibe at Apple's privacy policy, search engine giant said other platforms have bluntly restricted tech used by advertisers and developers

Ad spends growth to slip to Rs 1.08 trn in 2022; digital set to pip TV

Advertising spends growth in India is estimated to slip to 22 per cent to Rs 1.08 lakh crore in 2022, which will witness the digital medium overtake television, a report said on Tuesday.

Writing on Facebook's wall

Targeted advertising is under threat

Amazon unveils advertising business larger than Google's YouTube

Amazon reported ad revenue of $9.7 billion for the fourth quarter, up 32% from last year

Bollywood actors among those who breached ASCI influencer ad guidelines

Ranveer Singh, Urvashi Rautela, Jacqueline Fernandez named in report that lists 28 instances of violations by influencers, brands

Google overhauling its plans for targeted online advertising: Report

The proposal is an outgrowth of Google's plan to phase out a user-tracking technology called third-party cookies in 2023

2021 sees 22% jump in advertising volumes after pandemic-hit 2020

After getting impacted by the onset of COVID-19, television advertising bounced back in 2021, with a 22 per cent jump in the overall volumes at 1,824 million seconds, as per a report. When compared with the pre-pandemic 2019, the overall advertising volumes grew 18 per cent, the report by Broadcast Audience Research Council (BARC) said. The last quarter of the year saw volumes jumping to the highest-ever level of 489 million seconds, which was 27 per cent higher than the levels seen in 2019 and 6 per cent more than the 2020 figure, it said. "Post a rollercoaster ride in 2020 on account of the pandemic and lockdown, 2021 was a strong positive year for the broadcast industry. "We witnessed increased attention from marketers towards television, across languages, while welcoming new brands to the medium throughout the year," its head for client partnership and revenue function, Aaditya Pathak, said. December witnessed the overall ad volumes at 155 million seconds, which was a growth o

Meta appoints Meghna Apparao as e-commerce director for India market

Meta (formerly Facebook) on Tuesday appointed Meghna Apparao as the Director of e-commerce in India to lead the strategy and solutioning that is focused on the company's e-commerce advertisers.

Google manipulated advertising, harmed publishers, alleges Texas lawsuit

Google manipulated the advertising marketplace before pocketing the money and giving it to publishers who gave the company preferred access, it has been claimed in a bombshell lawsuit

Gerson da Cunha: A marketing guru, a social activist, a theatre veteran

Gerson da Cunha, the legendary advertising professional, who headed the Lintas ad agency passed away at 92