Swiggy accused of Hinduphobia as bashing of Holi ad trends on Twitter

#HinduPhobicSwiggy goes viral; foodtech firm isn't the first to draw netizen ire and many festive ad campaigns in the past have fallen prey to social media trends

This year's Holi has not been a festive occasion for Swiggy, as the food aggregator’s billboards have drawn the ire Twitter users who accused the company of being 'Hinduphobic'. 

The billboard on Holi featured eggs with the words: "Omelette; Sunny side-up; Kisi ke sarr par. Get Holi essentials on Instamart." The campaign has offended many Twitter users who trended #HinduPhobicSwiggy on the platform, attacked the food delivery app, and even uninstalled it from their phones. This can be especially painful for Swiggy as it prepares for its upcoming IPO. The company is yet to comment on the controversy. 

However, the Swiggy kerfuffle