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Amar Chitra Katha

Godrej locks its history in Amar Chitra Katha in outreach to youth

The challenge, Godrej says, was to reach a younger audience and children who might have had very little association with the brand

Godrej locks its history in Amar Chitra Katha in outreach to youth
Updated On : 04 May 2022 | 6:02 AM IST

Amar Chitra Katha goes back to school

A year shy of its fiftieth birthday, the iconic brand looks to bridge the gap with a new generation of children

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Updated On : 07 Mar 2016 | 9:30 PM IST