Baby

Baby Forest eyes tie-up with premium hospitals for network expansion

Startup baby products maker Baby Forest is targeting tie-ups with premium babycare hospitals to open about 100 kiosk type stores as part of its sales network expansion strategy, according to its Founder and CEO, Gagan Agarwal. The Noida-headquartered firm, which has a range of ayurveda-based premium baby skincare products along with other items for infants and kids, is targeting a revenue of Rs 250 crore in the next five years, Agarwal told PTI. The company had started with independent stores in malls in the National Capital and Bengaluru. "After having three mall stores, we decided one more strategy, to have a kiosk type store in premium baby care hospital," Agarwal said, adding the company now has kiosk type stores in hospitals such as Motherhood Noida and Artemis Gurgaon, among others. "We are looking forward for about 100 such stores in hospitals, only in the hospitals," he said. Explaining the rationale behind the strategy, Agarwal said,"What we feel is somehow the starting .

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