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TV finds new hope in Broadcast India Survey
BARC's new baseline survey could redraw the TV map in India and allow broadcasters more bargaining power in negotiating ad rates
 "TV finds new hope in Broadcast India Survey")
Updated On : 29 Jul 2016 | 12:18 PM IST
BARC defends its stand on ratings efficiency
BARC said that any kind of change takes time, and the same applies for TV measurement
 "BARC defends its stand on ratings efficiency")
Updated On : 01 Apr 2016 | 12:45 AM IST