Worth $643 mn in 2018, this market is projected to cross $1.2 billion by 2024, with men beginning to spend more time and money on personal care than women
Premium beauty and personal care brands' sales to the overall category sales grew from 4.4 per cent (2015) to 4.8 per cent in 2016 and 5.1 per cent in 2017 (Euromonitor)