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Beauty segment led India's FMCG recovery in June to pre-Covid level

Trend comes as a surprise as consumers remain cautious of spending

Topics
beauty care products | FMCG sector | Lockdown

Viveat Susan Pinto  |  Mumbai 



beauty care products, fmcg, sales, demand, consumers, FMCG, women
The data shared by market research agency Nielsen on Friday showed that the category saw a sharp recovery in June versus other contributors to growth, including food, hygiene and rural.

India’s Rs 4.3-trillion fast-moving consumer goods (FMCG) market rebounded in June to pre- sales levels, but a big surprise was that the revival was led by the beauty category.

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First Published: Fri, July 17 2020. 23:16 IST

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