Beauty segment led India's FMCG recovery in June to pre-Covid level

Trend comes as a surprise as consumers remain cautious of spending

Viveat Susan Pinto | Mumbai
Last Updated at July 18, 2020 01:29 IST

beauty care products, fmcg, sales, demand, consumers, FMCG, women

The data shared by market research agency Nielsen on Friday showed that the category saw a sharp recovery in June versus other contributors to growth, including food, hygiene and rural.

India’s Rs 4.3-trillion fast-moving consumer goods (FMCG) market rebounded in June to pre-Covid-19 sales levels, but a big surprise was that the revival was led by the beauty category.

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