Aiming to stop the massive spread of counterfeit products being sold online, the government may soon ask e-commerce firms to provide full refunds to customers who have been duped in a first time move to set clear norms for customer redressal The move by the Department of Industrial Policy and Promotion (DIPP) with regards to setting clear norms for customer redressal when they receive counterfeit products may however remain toothless as the directive wouldn't be mandatory for e-commerce players.A scheme may be developed along the lines of the chargeback scheme provided by credit card companies globally, a senior DIPP official said, also indicating that the government may have to step in to rein in the scourge. The DIPP has started stakeholder consultations and is organizing a national meet on online counterfeiting and the role of enforcement agencies in collaboration with European Union (EU), he said.Currently major players such as Flipkart, Snapdeal and Amazon, among others, commit ..
Storing goods and merchandise is a core business activity of an e-commerce business
DIPP has included the definition of 'competent authority' to grant govt approval for foreign investm