Urban demand also hit, but not as badly; Overall FMCG sales decline 15.3% MoM and 2.7% YoY
Experts say AR/VR tech has yet to mature; also, immersive experiences with 360° video applications require a lot of data
In October, FMCG sales in rural areas stood at 0.8 per cent while urban sales declined 0.1 per cent against September, according to data by Bizom- a retail intelligence platform
Sales were down in September due to weak rural demand
Nine-day Navratri festival saw retailers witness the highest footfalls in two-three years across segments such as automobiles, consumer appliances, and apparels
Advancing its 5G launch, Reliance Jio will start a beta trial of the service in four cities on Wednesday, offering select customers unlimited data with up to 1 Gbps speed
Bizom pointed out that rural sales were impacted in September due to excessive rainfall in some areas and weak rainfall in some other regions, thereby affecting agri yields and household incomes
FMCG sales in August grew by 6.3 per cent sequentially, according to the latest data from Bizom. Sales had been declining for the previous three months
In comparison, urban sales were up 5.5% month-on-month
Sales of goods from shampoos to biscuits stayed lower due to inflationary pressures on commodities
Many non-official parameters do indicate a rebound, but high inflation seems to hitting hard, eroding all gains
Homecare and personal care category sales are down on a month-on-month basis as well as on a year-on-year basis
Value growth still higher due to price hikes
According to a distributor, Marico has proposed to sell different packs in the traditional trade and organised B2B trade channels
Overall FMCG sales in November increased by 10.2 per cent year-on-year
Liquidation of stock post Diwali also impacting stocking up at kirana outlets
Sales of fertilisers have remained flat in the June-August period of kharif sowing, at 17.3 million tonnes
If e-commerce sales are excluded, the sector growth stood at 9.3 per cent in the March quarter, 7.1 per cent in the December quarter, and 0.8 per cent in the September quarter
A NielsenIQ study showed that of the 1,059 brands launched monthly in India, only 10 per cent witnessed sufficient visibility and distribution
About 23 per cent of them expect the economy to likely rebound in two years, said the report by Octane Research conducted with over 250 leading CMOs and leaders from the Indian industry