Rural demand for FMCG dips 17% in Nov as post-festive consumption slows

Urban demand also hit, but not as badly; Overall FMCG sales decline 15.3% MoM and 2.7% YoY

Sharleen D'Souza | Mumbai
Last Updated at December 3, 2022 00:04 IST

Overall, India’s FMCG sales declined 15.3 per cent while it was down 2.7 per cent on a year-on-year basis.

Rural demand for fast-moving consumer goods (FMCG) in November dropped because of a loss of momentum after the festival season.

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