Made-for-India consumer packaged goods brand Independence will roll out nationally after Gujarat unveiling
Urban demand also hit, but not as badly; Overall FMCG sales decline 15.3% MoM and 2.7% YoY
Normal monsoons, good harvest & increase in MSP will drive demand in rural markets in the near/medium term, according to analysts.
Leading FMCG makers are witnessing encouraging trends from the initial pickup of their winter products portfolio, expect consumption to accelerate further as mercury dips, making them hopeful for growth from the rural areas. Makers such as Dabur, Emami and Marico are witnessing pickup in their winter-specific products portfolio ranging from skin care products to immunity products such as chyawanprash and honey. Moreover, the makers are also expecting rural sales to bounce back in the coming quarters helped by a good harvest and softening of general inflation. While winter products are doing well on new-age channels such as e-commerce and modern trade channels. Marico COO India Business and CEO New Business Sanjay Mishra said winter has always been a crucial season for some products in their portfolio like body lotion and the Saffola Immuniveda range, especially from the northern region. This year again we have seen consumption going up for both of these as we enter winter, Mishra t
Volumes decline 3.6%; urban areas sustain at 1.2 %: NielsenIQ
In October, FMCG sales in rural areas stood at 0.8 per cent while urban sales declined 0.1 per cent against September, according to data by Bizom- a retail intelligence platform
The frequency with which distributors procure stocks from companies has reduced
Brands to be manufactured in tie-up with SMEs; 52 products launched under home cleaning, personal hygiene, pantry staples, and male grooming so far, more categories in two years
As part of the ITC Next strategy, we are making sure that the organisation remains agile, nimble and consumer-centric at all times
Net profit rises 22.2% on 16.1% increase in revenue
Growth in volumes in the recent past was affected due to a significant surge in product prices
Volumes to remain under pressure due to grammage reductions
Bizom pointed out that rural sales were impacted in September due to excessive rainfall in some areas and weak rainfall in some other regions, thereby affecting agri yields and household incomes
However, the counter has lost over 5 per cent from its recent high of Rs 346.25 hit on September 23, 2022 and has underperformed the S&P BSE Sensex, which has lost nearly 2 per cent since then
Food companies are still in wait and watch mode
During the festive season, more than 500,000 short-term jobs are expected to be created
In comparison, urban sales were up 5.5% month-on-month
Other FMCG companies will have to increase their advertising spends in segments Reliance makes a meaningful acquisition in order to stay competitive.
In the non-foods space, it has entered the personal care and home care business
With commodity prices deflating from their March peak levels, analysts expect the margin profile across consumer goods companies to improve going ahead.