hike has 12 live filters, including one that changes a user's face to Narendra Modi
Hike is also focusing on video to take on rivals like WhatsAppb
The scion of the Mittal family wants to make the app a one-stop spot for all activities
All Android users will have the feature this week, while iOS users will get it "very soon,"
India's home-grown instant messaging platform is riding high but its real challenge - revenue stream - begins now
Hike's growth underscores India's e-market potential