Meanwhile, the debate around the regulation of cell-based meat has stepped up significantly
Science and medicine have never suggested saturated fat itself blocks your arteries
Industrial farming causes animals to suffer without good justification
Bengaluru-based online meat brand Licious has raised $10 million in fresh funding led by Mayfield India as it looks to expand its service outside of its home market starting with Hyderabad and Delhi-NCR.The round also saw participation from Mohandas Pai's 3one4 Capital, Sistema Asia Fund and Neoplux Technology Fund. Licious will use the capital to grow its technology apart from enabling the company to setup meat processing facilities and supply chain at all its new locations."The money we've raised now will primarily go into expansion in new cities and building better technology in the back end which includes state of the art meat processing facilities. While this isn't a very capital intensive business, it's a very infrastructure dependent business," said Vivek Gupta, founder at Licious.Licious says it already makes money on every order, but isn't profitable at a company level due to investments it continues to make into the business. With another $10 million in the bank, Gupta says .
Most of the authentic Awadhi, non-vegetarian eateries have hiked the prices of their offerings