Page 3 - Mother Dairy

Mother Dairy to focus on increasing market share in organised ghee segment

Leading milk supplier Mother Dairy on Monday said it will focus on increasing its market share in the organised ghee segment, having an estimated market size of Rs 40,000 crore, by expanding retail chain distribution five times over the next few years. At present, Mother Dairy sells ghee through 10,000 retail stores in 150 towns. The company plans to expand its presence to 200 towns and 50,000 retail outlets over the next few years, the company said in a statement. Sanjay Sharma, Business Head Dairy Products, Mother Dairy Fruit & Vegetable Pvt Ltd said, "Mother Dairy has stepped-up focus on the ghee category and has plans to outpace the industry growth rate in the next 3 years. Our efforts are aligned towards clocking a growth rate of more than 20 per cent, compared to the industry's growth rate of 13 per cent". The company has plans to strengthen its presence across the ghee consumption markets, including Uttar Pradesh, Maharashtra, and Haryana, along with its home turf ...

Mother Dairy to set up 700 exclusive consumer touchpoints in Delhi

Mother Dairy will establish over 700 exclusive consumer touchpoints in the national capital by 2022-23 fiscal, mainly in the form of kiosks and franchise shops, as part of its strategy to expand presence and boost sales. Mother Dairy Fruit & Vegetable Pvt Ltd, which is a wholly-owned subsidiary of National Dairy Development Board (NDDB), on Thursday said it will strengthen its consumer touch-point network in the NCT (National Capital Territory) of Delhi, mainly led by kiosks and franchise shops. Mother Dairy currently has 1,800 consumer touchpoints, including its own milk booths. "The company is working towards increasing this count to over 2,500 by FY22-23, further strengthening its presence across the length and breadth of the capital region and at the same time, bringing quality products a step closer to the city dwellers," it said. Mother Dairy on Thursday opened 15 kiosks in the NCT of Delhi in a single day. Of the 15 kiosks, nine have been established in 9 campuses of Delhi .

Mother Dairy to hike milk prices in Delhi-NCR by Rs 2 per litre from Sunday

Leading milk supplier Mother Dairy has increased milk prices in Delhi-NCR and other cities by Rs 2 per litre with effect from Sunday due to higher input costs

Mother Dairy offers VRS for employees at East Delhi plant

Mother Dairy, a leading milk supplier in the Delhi-NCR market, has come out with a voluntary retirement scheme (VRS) for employees working at one of its plants to bring operational efficiencies. The scheme is confined to its main plant at Patparganj in East Delhi, sources said. Eligible employees can get a maximum benefit of up to Rs 20 lakh under this scheme, they added. Overall, Mother Dairy has more than 3,000 employees, the sources said. The number of staffs at the Patparganj plant could not be ascertained. Mother Dairy has nine units involved in the processing and manufacturing of milk and milk products, while the company has four units in the horticulture division. When contacted, Mother Dairy Fruit & Vegetable Pvt Ltd's (MDFVPL) spokesperson said: "We have initiated a Voluntary Separation Scheme, wherein we are offering a voluntary option to our employees". The scheme entails benefits that are best amongst the industry, the spokesperson said, adding that interested ...

IBM's AI push helps consumer goods firms go digital, tide over Covid-19

The Covid-19 pandemic has spurred consumer goods firms to work with Big Blue to drive their digital transformation efforts, write Peerzada Abrar and Sai Ishwar

This IITian and ex-Infy techie is creating India's first kiddie dairy brand

Gaurav Haran's firm has launched its Nutrinos brand of yoghurt in three flavours, and will soon be coming out with cheese-based snacks and flavoured milk as well

Mother Dairy forays into bread segment, aims to double its revenue in 5 yrs

Mother Dairy has launched three types of breads -- sandwich, brown, and fruit & milk -- in a price range of Rs 15-40 per packet

Accelerating digital engagement, brands practice the art of being social

With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword

Mother Dairy ties up with Zomato to deliver fruits, vegetables in Delhi-NCR

Mother Dairy, a leading milk supplier in Delhi-NCR, sells fruits and vegetables through more than 300 Safal outlets.

Mother Dairy launches haldi milk to boost immunity amid Covid-19 outbreak

The company said it has followed the self-care guidelines and recommendations issued by the AYUSH ministry as preventive health measures

How India is ensuring uninterrupted supply of milk during Covid-19 lockdown

The cooperative model in India went out of the way to protect milk producers

Mother Dairy offers to set up additional kiosks amid coronavirus lockdown

Mother Dairy has also taken measures to ensure social distancing is practiced by the buyers who come to purchase essentials at its stores

With a digital persona, Mother Dairy looks to wear a millennial label

The dairy major goes for a brand refresh with new packaging and sharper digital tools, looks to set itself apart from clutter in the dairy market

Milk gets dearer; Amul raises price by Rs 2 per litre, Mother Dairy by Rs 3

Amul said it passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the producers

Inter-ministerial panel reviews prices, availability of onions, tomatoes

The meeting was informed that there have been some disruptions in the supplies because of Diwali holidays and rains in some of the growing areas affecting harvesting

IL&FS fallout: Mother Dairy loses CARE's triple-A credit rating

Mother Dairy had to make a impairment provision of Rs 190.85 crore from the investments in IL&FS in the form of unsecured short-term inter-corporate deposits

Mother Dairy adopts a funky social media persona to reach young consumers

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media

Mother Dairy plans milk unit, distribution centre in Odisha for Rs 1.75 bn

NDDB, which owns Mother Dairy, requires about 15 acres near Bhubaneswar on lease for putting up the two facilities

Mother Dairy expands farmers' support

Mother Dairy, a subsidiary of National Dairy Development Board (NDDB) today said it has expanded its network of milk procurement operations in the areas of drought affected Marathwada & Vidarbha in Maharashtra. Today, over 15,000 farmers from 970 villages, associated with over 600 milk producer institutions pour more than 1/lakh litres of milk/day. The districts covered under the initiative are Amravati, Wardha, Nagpur, Chandrapur, Buldana, Nanded and Osmanabad, a statement issued here said. "Vidarbha and Marathwada have been the most drought affected regions, making it agriculturally distressed; therefore dairying in such adverse climatic conditions can create additional sources for livelihood of farmers. "Taking the cause forward, NDDB through its subsidiary Mother Dairy intervened in setting up of milk procurement infrastructure to facilitate the larger objective of rural prosperity by providing better remuneration to the farmers of the region," NDDB chairman ...

Mother Dairy hikes token milk rate by Rs 2/litre

Mother Dairy sells 30 lakh litres of milk per day in the Delhi-NCR market, of which 20 per cent is token milk