It could reach more than 530 mn viewers on TV and a few hundred million more online. But can it make money for Disney Star?
This will be Scorsese's second production for any OTT platform, the first being The Irishman on Netflix
The pandemic has accelerated the redrawing of the global media map
The Madras High Court asked the central and the state governments to reply within a month to a plea seeking a censor board for regulating adult content in the social media and OTT platforms.
Carolyn Pampino, vice-president of design, Brightcove, talks about the role user interface plays in the success of an OTT
Netflix's new subscription plan supports smartphone, tablet and computer but can be used on one device at a time
Netflix is giving a free subscription for 83 years, or 1,000 months, calling it an 'immortal' account. All you have to do is play a video game and get the highest score
Airtel, Vodafone Idea, Jio stitch up alliances with streaming platforms in a bid to deepen brand associations and loyalty, in a time of crisis
As movie halls are also closed due to lockdown, several production houses have released their movie directly on OTT, bypassing theatrical releases
Amazon, Netflix, Zee5, Disney Hotstar sharpen their digital marketing tools as they look to make up for the loss of OOH in their media plans
The OTT platform has lined up a clutch of Bollywood releases awaiting theatrical premiere for some time now
Both Disney+Hotstar and Netflix are said to have been in talks with producers for a few months now, given the rising competitive intensity
The movie had to take the OTT route first for release rather than the conventional theatrical release due to the lockdown induced by the coronavirus pandemic
Covid-19 offers an opportunity to improve cable subscription collections using digital platforms - a win-win for stakeholders
After a decade of waiting in the wings, actor Jaideep Ahlawat is making waves with his first lead performance as a disillusioned cop in Paatal Lok, writes Ranjita Ganesan
The skirmish between studios and theatre owners over releasing films online is an aberration. Theatres are not going anywhere
The movies will premiere exclusively on Prime Video over the next three months and will be available in 200 countries and territories worldwide
Sources say the top four multiplex chains in the country - PVR, Inox, Cinepolis, and Carnival - are asking big producers to wait rather than rush to release their films on OTT platforms.
With many big budget movies stuck in the cans, the film industry is caught in a tug of war between exhibitors and OTT platforms
Over $75 million in commitments have been already received, while the rest will be tied-up before the execution of the merger