Publicis

Publicis sues CCI for denying case files in ad firms' cartelisation probe

Details of cartel cases are kept confidential in India, but Reuters has reported that the CCI's initial assessment found the firms used a WhatsApp group to coordinate and agree on pricing

India is becoming a key revenue market for Publicis Sapient: Sanjay Menon

Company currently has over 10,000 employees in the country, almost half of its global headcount

AI key for biz transformation, no longer an option: Publicis Sapient CEO

Artificial intelligence is no longer an option but a necessity that will transform every aspect of every business in the world, digital consultancy firm Publicis Sapient CEO Nigel Vaz has said. Speaking with PTI during the World Economic Forum Annual Meeting that ended on Friday, Vaz also said he doesn't see much progress happening on any global regulation for AI and what was most likely that some standards will come from some countries and those would be adopted by others in some form or the other. Publicis Sapient, established in 1990 as Sapient in Cambridge, Massachusetts, is now part of Publicis Groupe of France. "I think this year's Davos is very prescient because almost every organisation and every country is looking to find out how they can harness data to enable this intelligent world to empower their citizens and empower their businesses. Almost every CEO here has a focus area on how we can advance their products in their target markets using AI, give the right message to

WPP withdraws 2020 guidance as key ad markets slow over coronavirus

The move by WPP has implications for the Indian market, since the latter is the fifth largest for the global advertising giant.

Publicis puts Saatchi chairman on leave on diversity remarks

Publicis CEO Maurice Levy said it was for the gravity of Kevin Roberts' statements on gender bias that he has been asked to take a leave of absence from the group immediately