Pulse Candy
DS Group's Pulse candy clocks ₹750 cr, eyes ₹1,000 cr in next two yrs
The Dharampal Satyapal (DS) group, which distributes the brand through 35 lakh distributors, now plans to expand the brand into new formats to increase the brand's penetration
 "DS Group's Pulse candy clocks ₹750 cr, eyes ₹1,000 cr in next two yrs")
DS Group VC expects Pulse candy to become Rs 1K-cr brand in 2 yrs
Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its Vice-Chairman Rajiv Kumar. Dharampal Satyapal (DS) group plans to develop Pulse candy into a multi-format, multi-occasion offering by moving into adjacent product categories, new formats, and introducing regional flavors, having already made it a leading Indian ethnic confectionery brand Kumar told PTI. In 2024-25, Pulse candy sold 750 crore units priced at Re 1 each translating into a revenue of Rs 750 crore. "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent," Kumar said. The Indian hard boiled candy market size is estimated to be around Rs 4,000 crore. Asked when the group expects Pulse candy to become a R
 "DS Group VC expects Pulse candy to become Rs 1K-cr brand in 2 yrs")
Sweet promise of an irresistible treat
DS Group's maiden TV ad for its Pulse candy tries to build mass connect
 "Sweet promise of an irresistible treat")
