Rural India remains a "bright star" for the growth of fast-moving consumer goods sales and the region is expected to maintain better pace of expansion than urban areas in the second quarter of 2024, a report said on Friday. According to a report from data, insights and consulting firm Kantar, rural India will maintain "better growth levels" racing ahead of the urban markets for FMCG (fast-moving consumer goods) companies in the second quarter (April-June) of 2024. Terming the rural market as a "bright star", the report said it had a "resurgence" in 2024. While urban is likely to remain under stress, the rural may consolidate its position in second quarter of the year, it said. This growth in the rural areas is helped by region-centric measures by the government in the interim budget earlier this year, which provided stability. Moreover, populist measures are expected by some states which are going to face elections this year, said Kantar FMCG pulse report for Q2. "We should also b
Empowering ward members (WMs) within village councils, who currently lack financial resources and act merely as rubber stamps, is another recommendation
In the first four months of this year, SUVs like the Exter, Venue, and Creta made up 67 per cent of Hyundai's rural sales, doubling their share since 2020
Amarjeet Sinha draws on four decades of work experience as a bureaucrat, offering valuable lessons for effective programme delivery in poverty reduction and gender empowerment in his book
The Interim Budget 2024-25, slated for announcement on February 1, will likely see the central government focus on issues close to rural India's heart
As crop woes hit farm incomes, austerity defined the mood in India's villages, impacting small stores and FMCG giants alike
Top honchos say urban demand continues to grow
In October 2023, rural inflation stood at 5.12 per cent against urban inflation at 4.62 per cent
The home-grown fast-moving consumer goods major also anticipates a good festival season to aid its growth in the December quarter
Reasons like the proliferation of smartphones and access to the internet in smaller towns have also helped push up demand
Startup has raised Rs 61 crore in financing from Elevar Equity, Incred and angel investors
Speaking on the occasion, Birla thanked the farming community, especially the women who had turned up in large numbers to attend the function
Rajasthan Assembly elections 2023: Ahead of the elections, CM Ashok Gehlot provides interest-free loans to women engaged in rural livelihood projects
At least 78 per cent parents in rural India aspire to educate their daughters till graduation and beyond, according to a survey report. The "State of Elementary Education in Rural India-2022" report, based on the survey of 6,229 rural households from across 20 states, was released by Union Education Minister Dharmendra Pradhan here on Tuesday evening. "Analyzing the gender distribution of the children, the findings indicate that parents exhibit a similar inclination for both their female and male children to pursue advanced education, including technical degrees, graduation, and postgraduation degrees. Parents of 82 per cent of boys and 78 per cent of girls want to educate their children to graduation and above," it said. The survey revealed, out of the total dropped-out children, around one-fourth of male children discontinued their education during primary schooling. "Comparatively, the dropout rate at that stage was higher for female children, reaching 35 per cent. A higher ...
According to the management, with a little negative impact from beverage portfolio, mid-single volume growth should be possible in the near term in the India business
According to PRICE, the category of rich Indians which has seen the fastest growth in numbers in the five years ending 2020-21 has been the 'super rich' - or those more than Rs 2 crore annually.
Smartphone major Samsung expects normal monsoon will fuel high demand in rural areas and bring in strong business growth in the second half of this year, a senior company official said on Tuesday. Samsung India Senior Vice President for Mobile Business Raju Pullan said that the company is not only seeing growth coming from the urban market but it is also coming from the tier 1, 2, and also rural markets. "We are seeing very strong consumerism and very strong demand for consumption in the rural area. As IMD (India Meteorological Department) states that the monsoon in India will be as per expectation because of this we are expecting a very good second half as well. "We are preparing for a very strong second half and (Galaxy) F54 5G is seeding to a very strong growth in the second half of this year," Pullan said. He was speaking after the launch of the 10th 5G smartphone, Galaxy F54, which it will sell through Flipkart, the Samsung website, and at select retail stores at an introducto
The overall assets under management stood at Rs 8,511 crore as of March 31, 2023, against Rs 6,581 crore in the year-ago period
During below-normal monsoon years, MGNREGS acts as a cushion for rural labourers who find it difficult to get work in the fields and farms
Aiming to reach people outside cities and major towns, Vodafone Idea on Monday said it has been aggressively expanding its retail footprint in rural India, including in West Bengal. The private telecom operator added over 130 new-format 'Vi Shops' in tier III locations across 20 districts in West Bengal within 45 days, it said. Till now 330 Vi Shops have been rolled out in the state since November 2022. Nationally the number of such stores is 1,100 in 18 states as of February. The modern design of the new format Vi Shops aligns with signature elements that define existing Vi Stores in urban locations. The shops offer the entire bouquet of Vi prepaid products and services. We have taken a renewed approach to our rural retail strategy and moved closer to customers by introducing the concept of Vi Shops across multiple small towns and tier III markets. "We have scaled up to 330 Vi Shops in Rural West Bengal, under one of the fastest retail expansion exercises in the country, said ...