The north India region, the largest market among all four zones of the country, has seen the worst, according to market analytics platform PredictiVu, with close to 10 per cent of outlets closing
The ads, claiming superior camera quality for the Samsung phone, run with the tagline: "Your phone upgrade shouldn't be a downgrade".
Most Indian smartphone makers were relegated following the entry of Chinese companies in the last few years, while others turned into OEM suppliers for the overseas firms, industry experts said
The company gets most of its revenue from selling mobile handsets, but also makes money by selling online ads and other types of consumer hardware
The company is back on India map after couple of lacklustre quarters
The app is currently available as a preview for iOS and Android devices and will be available for the public in 2020
As per IDC data, the ultra-high-end segment saw a year-on-year growth of 68 per cent, largely due to strong shipments of Samsung Galaxy S9 series