Italian-American off-road construction and agriculture firm CNH is planning to invest up to USD 50 million in the farm machinery segment in India this year and launch a 105HP tractor in May, according to a top CNH India official. CNH, which produces and sells farm machinery and equipment under the New Holland brand, will focus on the compact range of tractors of below 30-40 horsepower (HP), besides targeting to sell 1,000 baler machines (used for managing stubble) this year. Currently, CNH India has a four per cent market share in the tractor business in India and has a considerable presence in the 45-50 HP range of tractors. Speaking to PTI, CNH India and SAARC Country Manager and Managing Director Narinder Mittal said there is a huge potential in India's agriculture sector, and the company intends to double its market share to 8 per cent in the next four years. "We plan to invest about USD 40-50 million in the current calendar year in the agriculture segment, including the progra
The company registered a rise in its YTD sales data until November 2023, which stood at 22,875 units, 6.9% more when compared to 21,393 units sold during the same period last year
Rating agency ICRA pointed out that the domestic tractor industry volumes remained healthy and represented a 12 percent YoY growth in FY2023, touching an all-time high of 9.45 lakh units
Likely El Niño may water down sentiment but industry does not see huge downside in sales in FY24
However, softening prices of inputs such as steel and pig iron will provide a 100-200 basis points (bps) respite to the operating margin of tractor makers
SUV launches getting traction, weak rural demand a headwind for tractors
Favourable agri macros, improving SUV demand, and easing commodity prices augur well for automaker
Its stock price has risen 13.4% this month, against 2.1% fall in BSE Auto index
Sentiments have turned negative due to the persistent rise in cases; farmers are saving cash for health-related exigencies
February 2021 sales were lower compared to January 2021 sales of 87,579 units and production of 96,020 units
According to the Federation of Automobile Dealers Associations, retail numbers for January inicated the only segment which was in green (11.14% growth) was tractors, while other segments were in red
However, month on month the sales dropped for the second month in a row, after reporting continued growth since April
Tractor sales have been growing on a monthly basis since April 2020, except in the month of August
In June, the industry recorded a 22 per cent growth in wholesale volumes and 10 per cent growth in retail volumes
Timely arrival of monsoon, record Rabi crop as well as government support for agri initiatives helped tractor sales grow in an otherwise dull auto market
Prospects of a normal monsoon and an expanded government food programme are helping in a modest recovery
Higher rabi output, no BSVI impact and firm crop prices are positives
To rekindle consumer interest, companies introduce technology and design as brand differentiators, reposition their products and create new categories
The tractor industry has projected a growth of nearly 10% this year after sales had slipped by 10% during 2015 calendar