Tractor sales set to hit speed bumps as pandemic reaches the hinterland

Sentiments have turned negative due to the persistent rise in cases; farmers are saving cash for health-related exigencies

Tractor sales, a proxy for the health of the rural economy, are set to be disrupted as Covid-19 spreads into the hinterland. So far, the segment has remained relatively insulated from the adverse impact of the pandemic. But that is changing now as sentiments have turned negative due to the persistent increase in cases and with farmers saving cash for health-related exigencies. Tractor makers fear if the situation persists and the pandemic doesn’t recede in two to three weeks, it will mark a dry spell for them as tractor purchase, unlike cars, is linked to a season.

Hetal Gandhi, Director,