Trai on Thursday asserted that no major incidents of disruption were noticed for commercial messages and OTP generation in sectors
Some banks are fine-tuning systems, so that there is standardised mechanism of sending SMSes
Trai has written to key ministries, associations like COAI and Nasscom and nodal agencies like NIC in a massive information outreach
Trai said the enforcement of its regulations was vital because the delivery of non-compliant messages allowed fraudulent miscreants to conveniently misuse the message delivery
The norms require bonafide entities sending commercial text messages to register message header and templates with telecom operators
Global telecom gear makers say that the new rule will make it difficult for Chinese equipment players to enter the Indian market.
The telecom regulator has urged Reserve Bank of India (RBI) to issue directions to banks to comply with Trai's norms on bulk messages, sources said on Tuesday.
The issue of pesky calls gathered steam a fortnight ago on March 9, when Trai suspended the newly-implemented norms for commercial text messages for one week
Telecom operator Bharti Airtel added 6.9 million active users in January, extending its market lead on this count even as Jio's active subscribers tally declined by about 3.4 million
Vodafone Idea (Vi) had reported a gain of 1.7 million subscribers in January, the first positive growth in last four months. However bulk of the growth was reported from Western UP
Trai had put on hold the implementation of its regulations to curb unsolicited commercial communication.
Vi's active user base stood at 256.3 million users, which is 89.63 per cent of its total base
Regulations by the Telecom Regulatory Authority of India (Trai) require companies to register templates of their commercial text messages
The regulations came into effect last Monday but their implementation was deferred for a week by the telecom sector regulator to allow companies to adhere to new norms
Banks must invest in improving customer interface
Users failed to receive text messages including one time passwords for online transactions , and banks attributed the glitches to Trai's new regulations which came into effect on Monday
This comes after following disruptions in SMS and OTP deliveries for banking, payment, and other transactions
Telecom auction fails price discovery test
DoT may garner Rs 20,000 crore as upfront payment in FY21
Revenue garnered from 4G auction may be much lower than reserve price set at Rs 3.92 trillion