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BMW's MINI surpasses sales expectation

BS Reporter  |  Chennai/ Hyderabad 

The BMW Group, which had launched as a premium brand in India in January, had sold 280 cars in the country by November. The German car maker expects to sell an additional 20 cars this month, taking the total number of cars sold to 300 during the current year.

“The success of MINI in India has far surpassed our expectation,” India president, Philipp von Sahr, told mediapersons, adding 2013 was expected to be a better than 2012.

Sahr, who launched the MINI exclusive dealership here on Wednesday, said the company would be setting up four more dealerships by 2014. At present, the company has two exclusive MINI dealerships in Delhi and one in Mumbai besides the newly-launched KUN dealership in Hyderabad.

Stating that India was an important source for MINI's spare parts, Sahr did not rule out more localisation of MINI components and even manufacturing of the car in the country in future. “We do not rule out this possibility,” Sahr said replying to a question regarding manufacturing of MINI in India. At present, four models of MINI are available in India as CBU (completely built-up) units.

Sahr, however, said the company’s main target was sustainability of the brand. MINI, according to him, has established itself around the world as urban driving fun. Since its launch a decade ago, 2 million MINIs had been sold worldwide.

First Published: Thu, December 20 2012. 00:53 IST