Lycos Inc, a search engine company acquired by Hyderabad-based digital marketing firm Lycos Internet Limited (formerly Ybrant Limited), has launched Lycos Life, a new consumer products division. The new hard goods division will focus on communication and information management in which everyday objects will be connected to the Internet, also called 'Internet of Things (IoT)'. "The new division will have a dramatic impact on the lives of those who live in the digital world," Suresh Reddy, chief executive officer of Lycos, said in a release. Lycos will also launch two products next month that will simplify the way people leverage Internet for their daily use. "More and more people will rely on the Internet as more Internet-enabled devices are introduced to the market.
Within the next 10 years, IoT is predicted to become a $19-trillion market. Lycos is developing ways to help users sync their Internet data with their everyday lives," Reddy said.Quoting a report published by Cisco and DHL, he said approximately 50 billion devices would be Internet-enabled by 2020, up from 15 billion today. Lycos Internet Limited's scrip is currently trading at Rs 33.15 on the BSE, up 1.22 per cent, over the previous close of Rs 32.75 per share.