Pune-based start-up EZMove, an aggregator for movers and packers, is trying to bring some coherence to the business by getting relocation service providers online. IIT-Kanpur graduate Anand Agarwal, 37, and AIT-Pune alumni Vishwajeet Singh, 29, started the company in late 2012. When customers plan to move within a city or from one city to another, they can find a reliable mover at the click of a button. EZMove has 60-70 packers on board in about 150 cities. It plans to sign on 200-250 more in the next two years. The inspiration for this venture was the unsatisfactory experience of the entrepreneurs themselves. In 2012, when Agarwal was moving from Lucknow to Pune, he went online to find a mover but was disappointed with what was on offer.
It helps them choose the right packer. Their needs and not price is the reason for their choice. It has helped us to realign ourselves with the expectation of contemporary tech-savvy customers," said Abhay Shah, director, Leo Movers and Packers of Bengaluru. Miles to go For Agarwal, the biggest concern is credible services. The company has to ensure each vendor is audited. "We conduct random audits just to check if the vendor is maintaining the quality of services. We plan to have training workshops soon," said Agarwal. More to come EZMove also plans to provide online insurance. Now, each packer and vendor handles insurance and logistics on their own. "We are in talks with banks so that customers can choose the best insurance plan and pay online," Agarwal said. Agarwal is also tapping into the corporate and defence sectors. "We already have a few customers from the army. It would be a good sector. We are also pitching our ideas to corporates. We can help with the relocation of employees and provide a transparent process," he said.
EXPERT TAKE: K Ganesh The entire macro space of "organising the unorganised" sector presents good opportunities for entrepreneurs to start a business. This is a nascent space and the team has done well to choose an area where there is little organised or branded competition and the need is strong. Among positives, a branded organised player will stand a distinct advantage over mom-and-pop shops. It's open territory. But since this is a logistics and infrastructure-based business, scaling is difficult. Repeat buying is low in this category and margins will be under pressure due to local players. They will need targeted and focused marketing, unlike, say, grocery or standard ecommerce. I suggest they have a strong B2B strategy, like tie-up with large companies and multi-nationals which often move people or recruit from different regions and need to provide for relocation. Tie-up or partnering with international players in the space to act as their Indian partner is also a good idea. Have a strong rating system and incentive system for vendors, to ensure quality and consistency. Use technology to differentiate - track the full movement using RFID/GPS. Look for creative partner-ships with players like builders or real estate brokers who will be able to provide hot leads right when the service is needed. K Ganesh is a serial entrepreneur and the chairman and co-founder of Portea Medical