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Not China, India is now the world's fastest-growing mobile payment market

The number of mobile payment users in India surged 75.5 percent from 32 million in 20 The number of mobile payment users in India surged 75.5 percent from 32 million in 2016 to 56.2 million in 20

Malavika Velayanikal | Tech In Asia 

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When the government made a move to ban 500 and 1,000-rupee currency notes in November 2016, the talk was mostly about fighting black money. A push towards a digital economy was mentioned mostly as an aside. Though Reserve Bank of made it clear in its annual report last year that failed to purge black money, the ban forced people to go digital. According to eMarketer, is now the world's fastest-growing "proximity mobile payment" market in the world. Proximity payments refer to scanning, tapping, swiping, or checking in with a mobile device at the point of sale. The number of users in surged 75.5 per cent from 32 million in 2016 to 56.2 million in 2017.

This number is expected to grow to 77.8 million - nearly 30 per cent of India's total number of smartphone users - this year. What's exciting about the Asian tech scene in 2018 India's growth rate comes from a low user base. So it's not as if has caught up with China's mobile payments scene - instead, it has become the fastest-growing large market. This will add to expectations that will go the China way in becoming a digital, mobile economy. These numbers are based on eMarketer's analysis of data from research firms, government agencies, media firms, and public companies, plus interviews with advertising and publishing executives as well as ad buyers. turned into a windfall for companies in India, especially It had announced a 700 per cent increase in user traffic and a 200 per cent increase in its average transaction value within a week after the move.


This is an excerpt from an article published on Tech in Asia. You can read the full article here.

First Published: Sat, January 13 2018. 12:16 IST
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