The world's biggest book sale got underway in the Sri Lankan capital on Thursday with 1.5 million books on sale.
Founded by Managing Director Andrew Yap and Executive Director Jacqueline Ng in Malaysia, the Big Bad Wolf sale is aimed at encouraging the reading of English books at reasonable prices, reports Xinhua news agency.
This year's sale, inaugurated by Education Minister Akila Viraj Kariyawasam, will be open 24 hours a day, providing book enthusiasts with the opportunity to shop non-stop for 10 consecutive days.
It will end on October 15.
The Big Bad Wolf held its first sale in 2009 in Malaysia's Selangor state. It has also been held in Thailand and Indonesia.