IPL 2018 grabs 423 million eyeballs in two weeks across the country

In terms of viewership, impressions in million, the tournament has seen a 27 per cent jump over the last year

The second week of the Vivo Indian Premier League saw it reach 423 million viewers across the country on multiple platforms from the Star India stable. The league, currently on air on the Star Sports network on TV and Hotstar on digital, has thus registered 10 per cent growth across platforms over the last year (the first two weeks). 

According to BARC (Broadcast Audience Research Council of India) data provided by Star India, the IPL registered a cumulative reach — total number of people to have sampled the tournament — of 303 million in the first two weeks in TV homes,