Fitness freaks now can get a monthly membership of gyms in the form of a pass which enables them to workout when they want, where they want and how they want.
Fitpass -- an online portal -- offers access to over 1000 gyms and fitness studios in the capital and 100,000-plus daily workout options to choose from.
Priced at Rs.999 per month, it offers users a variety of workout styles like yoga, zumba, pilates, aerobics, MMA, cross fit, circuit training, kickboxing, spinning, bootcamp and more.
"India wants to get fit but there is a lot of friction that prevents us from it -- price, convenience, fixed schedules, long term contracts and lack of standardisation of services," Akshay Verma, co-founder of Fitpass, said in a statement.
"Fitpass is using technology to remove the prevailing market inefficiencies and make fitness super accessible to the Indian consumer.
Most importantly, we are helping gyms and fitness studios to increase their utilisation rates," Verma said.
"There are several technology-led interventions that we have in the pipeline to enhance customer experience and to enhance profit margins for service providers," he added.
Fitpass has six proprietary products named after fitness goals like 'six pack abs', 'sexy calves', 'dolay sholay', '36-24-36', 'pecs of steel' and 'bikini bod'. With each of these products, customers also get a curated diet plan and workout guide to help them achieve their fitness goals faster.
Fitpass also plans to expand its presence in cities like Bangalore, Pune, Mumbai, Hyderabad and Chandigarh.