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Sony launches digital entertainment platform Sony LIV

Will also allow subscribers to watch past episodes and movies

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Media (MSM) has launched a new digital entertainment platform–LIV.

Sony is a video-on-semand service, which will offer viewers shows from the Sony stable–SONY, SAB and MAX–online, on mobile handsets and tablets on the go.

Apart from enabling viewers to view current shows, Sony LIV will also allow subscribers to watch past episodes and movies and special events from last.

The application is available globally for free for download on and Google Play (Android) apart from official website.

Man Jit Sigh, CEO, MSM said, “We are thrilled to announce the launch of Sony LIV our latest initiative in the digital entertainment space. LIV is aimed at providing entertainment on the go for young India on the move. With the launch of this user friendly and highly interactive application, LIV is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their Engagement & Interactivity with today’s young consumers.”

To enhance the viewing experience LIV has three features; Mood Wheel, My Q and LIV Guru. With Mood wheel, viewers can search for videos based on mood/genre and time preferences. The My Q feature enables the registered users to create their own playlists of their favorite videos, and enables them to watch it across devices, with a single logon experience.

The LIV Guru feature is Sony's Loyalty Program for loyal fans and rewards engagement. This feature builds on a loyalty points system on audience interactions on LIV, these points will eventually enable the viewers to win goodies, gift hampers and show set-visits.

“Innovation is the bedrock of business at Sony and our latest offering, Sony LIV reiterates our commitment to engage and interact with our audience in a whole new way. Through LIV, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience” said NP Singh, COO, MSM.

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