At a press event at its Seattle headquarters, the world's largest online retailer showcased new Echo devices, one tailored for gaming and one for phone calls. It also announced the small, circular Echo Spot, fit for video-calling from a bedside table.
Amazon also announced the Echo Plus, aiming to make it easier for customers to install connected homes so they can command appliances by voice.
"There's no apps. There's no skills. It just works out of the box," Senior Vice President David Limp said, contrasting the Echo Plus with the smart-home setup on previous devices. The Echo Plus will cost $149 in the United States.
The announcement comes after Apple announced its $349 HomePod speaker earlier this year, marking its first move into a completely new area in more than two years.
The new lineup underscores how Amazon wants its own voice-controlled assistant Alexa, which powers the Echo devices, to work in a range of activities and to become a top computing platform like Microsoft Corp's