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YU Yunicorn: The dark horse

The phone looks set to take the market by storm

Gaurab Dasgupta 

Launched at a competitive price of Rs 12,999, the YU Yunicorn looks set to take the market by a storm. However, this price stands only for the first month as the device would be then sold for Rs 14,999. YU Televentures has decided to deviate from the popular online-only sales model and would use offline channels to drive more sales of its smartphones. And Yunicorn is expected to be the first smartphone that would be available both online and offline. The new entrant is likely to compete with the Xiaomi Redmi Note 3, Lenovo Zuk Z1 and Moto G4 Plus and it does land a heavy punch looking ...

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YU Yunicorn: The dark horse

The phone looks set to take the market by storm

The phone looks set to take the market by storm Launched at a competitive price of Rs 12,999, the YU Yunicorn looks set to take the market by a storm. However, this price stands only for the first month as the device would be then sold for Rs 14,999. YU Televentures has decided to deviate from the popular online-only sales model and would use offline channels to drive more sales of its smartphones. And Yunicorn is expected to be the first smartphone that would be available both online and offline. The new entrant is likely to compete with the Xiaomi Redmi Note 3, Lenovo Zuk Z1 and Moto G4 Plus and it does land a heavy punch looking ... image
Business Standard
177 22

YU Yunicorn: The dark horse

The phone looks set to take the market by storm

Launched at a competitive price of Rs 12,999, the YU Yunicorn looks set to take the market by a storm. However, this price stands only for the first month as the device would be then sold for Rs 14,999. YU Televentures has decided to deviate from the popular online-only sales model and would use offline channels to drive more sales of its smartphones. And Yunicorn is expected to be the first smartphone that would be available both online and offline. The new entrant is likely to compete with the Xiaomi Redmi Note 3, Lenovo Zuk Z1 and Moto G4 Plus and it does land a heavy punch looking ...

image
Business Standard
177 22